One of the easiest ways to build locally-relevant SEO clout and be seen by search engine users is the Google My Business feature. This incredible solution allows businesses to provide virtually any and all information about their local selves to search engine users. From hours of operation to websit... Read more...
In these trying times, many businesses have been forced to adapt. Whether it be handling fewer customers, keeping physical locations closed or any other of a number of unique problems, many inventive solutions have emerged in 2020 to help businesses and customers alike. Google in particular has a... Read more...
There are numerous ways that online brands and businesses achieve recognition and attention. Some may utilize paid marketing methods to boost their exposure. Others might use content and the power of social media to organically reach audiences. Email marketing provides some brands with a recurring f... Read more...
Being visible in local search results requires effort that maximizes local relevance and incorporates many of the same broad-based SEO tactics used in targeting broader SERPs as well. It shouldn’t be surprising that Google’s embrace of locally-relevant search results has transformed how many bra... Read more...
Every local business has a responsibility to expand its visibility and attract new customers. In years past, doing so involved tons of traditional marketing tactics that were obscenely expensive and only marginally effective. Today, businesses thankfully have a variety of free and low-cost marketing... Read more...