For those who understand the value of persuasion, an active, effective marketing campaign on Facebook can be a definite boost to any website's search engine and marketing strategy. With a plethora of customizable features, it is in many ways one of the most sophisticated targeting features available... Read more...
Advertising through Facebook is a new and unique opportunity to reach literally hundreds of millions of potential users, customers and friends. Depending on your target audience, Facebook has tools that permit you to isolate these users and show them ads relevant to their interests (which should mat... Read more...
Comments Off on Should Facebook Be Worried About Google+?,
24/08/2012,
by Pingler in General,
Marketing
With a huge base of users and a virtual dominance on social networking, Facebook has become the status quo of online communication. As a result, however, Facebook faces the majority of scrutiny pertaining to social networks and the decisions that they make to further integrate and connect their user... Read more...
Comments Off on Facebook Timeline – It Can Help You Attract New Customers,
06/08/2012,
by Pingler in Marketing
Many individual users groaned when the Timeline function was first unrolled, which led to posts that had long been forgotten being rehashed into public view by all their friends. The format quickly spread from just profiles and soon became part of the fan page template as well, which has led to a sh... Read more...
Facebook's advertising platform has been a relatively recent development, but it has proven to be instrumental in allowing webmasters, companies and institutions to advertise their products, services and causes to those who are most interested. With advanced targeting features, anyone can locate and... Read more...
Comments Off on Does Your Small Business Need a Twitter and Facebook Account?,
25/06/2012,
by Pingler in Marketing,
Plugins and Tools
A small business must stand out in order to thrive, and whether that be through creativity or the sheer amount of exposure you can earn for your company, it should be at the top of your to-do list. One of the best modern ways to reach target audiences for little to no cost is by creating accounts on... Read more...
Facebook users are a fickle bunch. Whenever there is a change to the layout of the world’s most visited website, it is usually met with a bunch of whining about how nobody likes the new layout, and a bunch of groups forming who want it changed back. Of course, it never gets changed back, and w... Read more...
Comments Off on Facebook and Twitter and their Impact on Recruitment,
10/10/2011,
by Pingler in General
Now that so many of us are on Facebook or Twitter, it’s no longer just a case of entertaining your family and friends through your pages. Potential employers these days are frequently using social networking sites to research their potential candidates and even seek out interviewees. Therefore i... Read more...
Facebook is not just about poking the people you like, secretly checking the pages of the people you don’t and chatting to your great aunt Mary in Australia. More and more businesses are starting to use the website to drive more traffic to their business page and along with Twitter, it’s among... Read more...
In a world where loyalty is hard to come by, more and more companies are turning to social media outlets to encourage customers and potential customers to show an interest in their brand. Competitions to win tickets, goodies and products are popping up on Facebook and Twitter almost daily - and th... Read more...