Clickbait has been around ever since social media became a thing. Every business wanted to siphon people from social media onto their website, and the most attention-grabbing, shocking, and sensational headlines were their best weapon. People have grown to resent clickbait, but it is not all bad. If... Read more...
The popularity of digital marketing might make you think that traditional marketing is dead. This is far from the truth because there are lots of businesses that see great success with it. SMEs can spend a lot of time and creativity crafting the perfect traditional marketing campaign, with the main ... Read more...
Since the beginning of 2020, the world has been thrown into chaos. Thanks to the pandemic, both social and economic daily life has been disrupted in ways not seen since the global recession at minimum – and in some cases, never before seen at all. Obviously, such economic pains have led to a varie... Read more...
In an ever-changing digital world, honing one’s skill to be effective is absolutely essential. Digital marketing in particular is a fast-paced industry with a constant slew of new channels and mediums emerging for marketers to utilize to their fullest. Knowing how to do so can be tricky – even w... Read more...
Digital marketing is arguably the most important form of paid media outreach in current life. For brands and businesses wanting to expand their horizons, paid digital marketing efforts allow for targeted reach quickly, which is difficult to achieve with organic forms of digital marketing. Likewise, ... Read more...
In order to be at your best in terms of marketing and search engine visibility, you must be abreast of current trends affecting each. Both digital marketing and search engine marketing concepts have evolved over the years, embracing new tactics and shedding past strategies as platforms such as socia... Read more...
The nature of digital marketing continues to explode in popularity. As more and more brands learn of its importance, even small businesses are using basic elements of digital marketing to reach customers and persuade audiences. Given some forms of digital marketing are quite inexpensive as well, and... Read more...
Selling products online is easier said than done. Many brands find success with respect to generating organic attention for their content and causes, but online marketplaces tend to not enjoy this luxury. After all, how many people are organically going to become excited over one or more consumer pr... Read more...
Digital marketing is now the art of the masses: with strategies available for brands big and small and with budgets of any kind, reaching out to new audiences has never been easier. Whether you're spending $5 or $500,000, every brand has one or more goals in mind when they deploy their marketing cam... Read more...
With more people than ever relying on the internet for their news, entertainment and shopping needs, brands are taking advantage of the climate. As traditional marketing techniques continue to become more expensive and less efficient, viable alternatives are in high demand. Thankfully for brands, th... Read more...