Whether you run a blog, website or social media account, one rule remains: content is king. In order to keep your audiences captivated and engaged, you need to constantly be producing a fresh flow of content. This can be anything from podcasts and blog posts to live video and infographics. Many peop... Read more...
For years, we have heard about the dangers of duplicate content and how an unflinching rigid set of standards govern how search engines perceive it. There are many examples of duplicate content all across the web, however, with each individual instance proving that the rules that govern it are not u... Read more...
One of the primary goals a writer should aim for when developing a piece of content is to keep the reader interested and engaged the entire time. Achieving this isn't always easy, especially when you're discussing complicated topics that inherently lack entertainment value. Fortunately, with enough ... Read more...
Marketing a brand or business on social media can be a lot of fun and it's certainly different from any other form of advertising. Unlike conventional SEO techniques, building a strong following on sites like Facebook and Twitter doesn't require any focus on keywords, specific topics, inbound links,... Read more...
In the world of SEO, content is king. Without quality content in constant supply, it's very hard for a brand to scale the ranks of search results and be visible to relevant audiences. Google and other search engines have long optimized their search ranking algorithms to consider not only the amount ... Read more...
Are you worried about the infamous duplicate content penalty or do you think it’s just another scare tactic created by the search engines? Duplicate content is one of the most discussed online marketing topics and because of this, many myths have emerged that confuse the situation even more. What... Read more...
Creating great content is a fundamental element of a successful blog or brand. Given how SEO factors into how most websites operate, many people are already aware of this simple fact. Even e-commerce stores and businesses are finding out that the lack of quality content can hurt their visibility, en... Read more...
There are so many different aspects of SEO that have to be carefully balanced and considered. We all know that links are necessary, that content must be great and that on-page optimizations are a must. While most elements of SEO are rather tangible and objective, some aspects of it are a bit more nu... Read more...
Building a steady and reliable audience takes time, energy and dedication. Through a variety of content marketing and SEO strategies, you can accrue a large number of loyal members, visitors, subscribers or readers who value your opinions. The creation of quality content is absolutely essential to t... Read more...
Content creation and marketing seemingly go hand-in-hand these days. Without a steady stream of content, most brands are relegated to a status bordering on invisible. Unfortunately, such a high demand for content has created a reinforcing mechanism where people believe that marketing is solely relia... Read more...