Creating high-quality, relevant, and search engine optimized content is a critical part of getting your website to rank well on search engine result pages. The question that arises when you understand this is, how long should the content be? In this article, we will look at why word count matters an... Read more...
For many years, the competition among content creators has only continued to escalate. In these situations, bloggers and brands have resorted to the creation of more thorough and informative content in order to remain relevant in search engine results and other mediums (such as social media and emai... Read more...
Thanks to the invention of social media, many forms of digital content have become shorter, sweeter and more alluring at first glance. This is in no small part due to the changing behaviors of internet users, accessing content while on-the-go and through mobile devices. However, another big aspect i... Read more...
The quality of your content is hugely important. With more content than ever before available with just a couple of clicks, your audience isn't going to spend copious amounts of time and energy trying to figure out what you mean. Additionally, if others are supplying a higher quality of content, the... Read more...
In an age where content is everywhere and distractions are universal, it's difficult to garner the attention of somebody for more than a minute or two. Particularly in the online realm, this challenge is one of the biggest obstacles facing brands that wish to be seen, read and heard by others. In... Read more...
It's all too easy to start a blog on your existing website – or create one from scratch. In just a few minutes, you can have a space setup for jotting down all of your thoughts, observations, ideas and promotions. Nevertheless, this isn't all that goes into building a successful blog – and in re... Read more...
We talk about idea generation for new content on our blog – a lot. There's a reason for that: coming up with new ideas for content is one of the most challenging yet essential aspects of content creation. Without fresh ideas, you don't have any chance of appealing to your audience and serving them... Read more...
Search engine optimization can mean many things. For most, the first thing that comes to mind is a series of technical considerations relating to search engines, keywords and indexing. While these are in fact crucial components, there is much more to the art than formal and technical concerns. As th... Read more...
All too many brands, blogs and businesses have run head-first into the winds of competition at some point or another. When competing for the attention of a particular niche or audience, it can be difficult to stand out from the rest in terms of delivering content that is useful, engaging and unique.... Read more...
Blogging is something many people enjoy. Blog posts can be used to promote businesses and brands, share experiences, convey knowledge or provide entertainment value. There are many different ways in which to write and craft blog posts, but not all types of blog posts perform equally. Depending on th... Read more...