Businesses and marketers are always looking for ways to modernize their PPC optimization. In your quest to do so, you might have heard about value-based bidding. This is a technique used to teach the AI systems used by Microsoft and Google about the types of conversion that matter most to your busin... Read more...
Artificial intelligence (AI) is progressing rapidly and as it does, we are finding more ways to take advantage of it. AI is being used to control lights and appliances in our homes, help us drive, and even create content. Because we have already seen the capabilities of AI in other areas, there is... Read more...
Artificial intelligence and deep learning are areas that are seeing some pretty significant advances at the moment, particularly when it comes to natural language processing (NLP). Technology like GPT-3 (Generative Pre-trained Transformer 3), which is available to the public, can offer some impressi... Read more...
AI, or artificial intelligence, and other types of machine learning sound like something from a 1960’s science fiction movie. However, not only has artificial intelligence arrived, it has been used by many search engines for quite some time. Most Internet marketers are familiar with Google’s Ran... Read more...
There is a lot of hype surrounding artificial intelligence, or AI, in marketing. The largest tech giants in the industry such as Amazon, Facebook, Microsoft and LinkedIn are putting forth efforts to commercialise AI. It has also started playing an important role in several other industries, and more... Read more...