The two main components of online business promotion – generating traffic and generating sales – can seem tiresome and singular in purpose. The reality is that brands must utilize dozens of different strategies in order to generate more traffic and sales, and this can make it difficult for many brands to follow through across a variety of methods. If your online business is generating sales but could use a boost in its performance, then you’re not alone. Today, we’ll discuss some simple solutions that you can utilize to encourage more purchases from customers (and maybe just boost your visibility and authority as well).

Encourage Product Reviews

One of the best ways to give potential customers confidence in your products and services is to encourage product reviews wherever possible. Whether it be personal experiences from customers who have already bought something or more technical reviews from websites whose sole task is to review products, you can definitely start pinging noise in a real sense throughout your niche in this way. Whenever people contemplate purchasing something from a business for the first time, they often look for reviews for that product or brand. If they can find reviews that assert that their experience will likely be a good one, it drastically increases their chances of buying. You can help promote product reviews through a variety of means, including providing free products to reviewers or using email marketing to encourage customers to leave a review on various review websites.

Target Longtail Keywords

As e-commerce continues to become more and more competitive, the need for drilling down deeper with your SEO strategy is increasing, too. Long gone are the days where you could target bland keywords and phrases like “buy new shoes” and expect to rank well in little to no time at all. If your business or brand is trying to grow within a niche, then utilizing a variety of longtail keywords is going to be absolutely essential. While each individual instance of targeting a longtail keyword might not generate as much traffic as a shorter variation, it is far easier to rank in the top spot for each one, making it more likely that you’ll generate additional traffic and sales as time goes on.

Fluff Your Product Displays/Descriptions

When people come to your website and find your products/services, what all can they learn about them? Many brands make the mistake of assuming that shoppers only need minimal information in order to make a decision. Likewise, some assume that because of their specific niche, most shoppers are going to automatically be aware of select specifications or details regarding the product. Never take anything for granted: use each product and service listing as an opportunity to elaborate. Provide plenty of pictures from different angles, walk people through every specification or data-point you have available about the product, and use a list of benefits to further drive home the point. You very well may just be pinging noise at shoppers if your product listings are relatively bare; spice things up by adding as much content as possible.

You can easily begin boosting the number of sales you’re earning by following three simple tips: increase the detail on your product pages, target longtail keywords and generate as many product reviews as possible. You won’t regret investing the necessary time to do this.