Tens of millions of people now use Pinterest as a way to connect with other like-minded users and find out about new products and services. This once tiny social media network has blossomed into one of the most formidable social media networks in the world, and currently has a lot of influence when it comes to search engine rankings. It is no wonder, then, that many webmasters and businesses have taken to Pinterest in the pursuit of better search engine rankings and more visibility for their brands. Whether you want to network with a group of potential customers directly on the site or wish to improve overall site performance through consistent use of such a powerful brand, there is opportunity to be had via Pinterest. In the following article, we will discuss some ways that you can use one of Pinterest’s new features, the Place Pin, to generate additional local attention and improved SERPs for your website.

How Can Place Pins be Used?

There are plenty of different ways that you can use place pins on Pinterest to drum up enthusiasm and improve search engine rankings. When you are pinging links to search engines like Google, they can be found relatively easy – this means that however you use the place pins is up to you! Many people use pinboards to create a series of locations that may be interesting to the brand’s followers. Some larger companies use this as an opportunity to create a directory of sorts, with all of their locations pinned to the board along with a photo. While users will be able to clearly fetch address details from each pin, search engines will also be able to retrieve this information and use it to assess your brand’s locations and influence.

Adding Place Pins

If you already have a location-based pinboard, then navigate to it – if not, proceed with the creation of one. You can begin the process of adding a place pin by clicking “Edit” on your board and a new screen will appear. It is here that you will want to select “Yes” for the “Add a Map?” function. After this has been done, save your changes and head back to your board’s main page. From here, you will now be able to add place pins; you can add one to the map that is now visible or by clicking the “add” button at the top of the page. You will then proceed to enter in the details of a business or location, which can then be saved to the map. After this is complete, you can quickly add or edit photos associated with the place pin.

Conclusion

One of the best ways that you can be pinging links to Google about your location or business is through the place pin feature now offered by Pinterest. In just a few short steps, you can add a location and have it indexed by major search engines. This in turn will improve your overall search engine results and help augment your performance in key SERPs. Not only can you use place pins to index locations, but it can be a great way to provide basic information to your fans and followers about various locales in their areas.