Choosing the best platform to sell your handmade jewelry depends on various factors such as ease of use, cost, features, and your specific business needs. Here are some popular options:

1. Etsy
– Pros:
– Specifically geared towards handmade and vintage items.
– Large, built-in customer base looking for unique products.
– Easy to set up and use.
– Tools for sellers including advertising and promotions.
– Cons:
– Fees for listing items, transaction fees, and payment processing fees.
– High competition.

2. Shopify
– Pros:
– Highly customizable and scalable.
– Comprehensive e-commerce features including inventory management, payment processing, and analytics.
– Wide range of themes and apps to enhance the store.
– Cons:
– Monthly fee plus transaction fees (unless using Shopify Payments).
– Can be complex to set up compared to simpler platforms.

3. Big Cartel
– Pros:
– Designed for artists and makers with a straightforward setup.
– Free plan available (limited to 5 products).
– Simple and user-friendly.
– Cons:
– Limited customization and features compared to Shopify.
– Limited scalability for larger stores.

4. Wix
– Pros:
– Drag-and-drop website builder, very easy to use.
– Wide range of design templates.
– Integrated e-commerce features.
– No transaction fees (but payment processing fees apply).
– Cons:
– Less e-commerce-focused than Shopify.
– Limited scalability and e-commerce features.

5. WooCommerce (WordPress)
– Pros:
– Free to use (with paid extensions).
– Highly customizable with themes and plugins.
– Great for SEO and blogging (integrated with WordPress).
– Control over your website and store data.
– Cons:
– Requires some technical knowledge to set up and maintain.
– Costs can add up with paid themes, plugins, and hosting.

6. Squarespace
– Pros:
– Beautiful, professional design templates.
– Integrated e-commerce features.
– User-friendly with good customer support.
– Cons:
– Less flexibility compared to Shopify and WooCommerce.
– Monthly fee plus transaction fees.

Factors to Consider:
1. Ease of Use: How comfortable are you with technology and setting up online stores?
2. Cost: What is your budget for monthly fees, transaction fees, and additional costs for apps or plugins?
3. Customization: Do you need a highly customizable platform or a simple, straightforward setup?
4. Scalability: Are you planning to grow your business significantly, and does the platform support that growth?
5. Target Audience: Where does your target audience shop online?

Recommendations:
– For Beginners: Etsy or Big Cartel for ease of use and lower initial cost.
– For Growth and Customization: Shopify for robust features and scalability.
– For Blogging and SEO: WooCommerce with WordPress for content integration and flexibility.
– For Professional Design: Squarespace or Wix for beautiful templates and easy setup.

Evaluate these options based on your specific needs and goals to find the best fit for your handmade jewelry business.