Businesses are always looking to hook people so they either convert or spend a lot of time on their websites, which increases the likelihood of converting. There are many ways to achieve this, and a popular one that has been around for the past decade or so is quizzes. Implementing a quiz on your WordPress website is very easy because there are lots of plugins with clear instructions on how to do that. Instead of focusing on the different plugins, we will instead look at how useful they are so you can see why you should add them to your website.

They Help Decrease Bounce Rates

Your website’s bounce rate is the percentage of people who leave your website after only visiting one page. While bounce rates are an accepted and expected part of running a website, high bounce rates can be detrimental. Bounce rates are an important ranking metric for search engines like Google.

A high bounce rate indicates that your website is not offering something of value and that is why people are leaving so quickly. A quiz plugin can help rectify this. Some plugins are configured to register each option and progression of the quiz as new pages.

This means if a quiz has five options, a visitor who completes all of them registers five page visits. This improves your bounce rate immensely.

Additionally, visitors can be recommended additional quizzes related to one they have just completed or completed in the past. This leads to the next usefulness of these plugins.

Increasing Time Spend on Your Website

Although not as important as it used to be, the amount of time people spend on your website is an important metric for search engines. Quizzes help increase the amount of time people spend on your website the same way they improve bounce rates.

The engaging nature of quizzes is another reason that helps explain this. If your quizzes are interesting enough, people will spend a lot of time on your website playing or answering questions, leading to them spending more time on your website.

They Can Help Increase Website Traffic

The best evidence for this is BuzzFeed. The website, at its peak, was known as the quiz juggernaut. It has lots of interesting quizzes that people loved, and they would come back to see if new quizzes were added to the site.

These people would also share their results on platforms like Meta, which further increased the website’s reach and with it the number of people visiting the website.

You can achieve similar results too by using the right WordPress quiz plugins. Just ensure the plugins you use help you post new and interesting quizzes regularly, so people have an incentive for visiting the website multiple times and telling others about it.

Lead Generation

Another useful feature of WordPress quiz plugins is that they can help with lead generation. You can set up the quiz to ask for a person’s details before showing them their result. Because they have already completed the quiz, they are much more likely to leave their information. Your marketing team can then take it from there.

WordPress quiz plugins can be a very useful addition to your website if implemented right. Ensure you always have fun, engaging, and shareable quizzes to keep visitors coming back and help your website attract new ones.