For many businesses today, Instagram Stories has become an important feature for marketing, advertising, and engaging with followers. Instagram Stories gives your business a place where you can post things that you might not post to your timeline, allowing you to provide your followers with more context for events, somewhere to post your online reviews without overdoing it and more.

Twitter Fleets might be a new competitor in this area of social media, offering all of this and even more for your business. Here are some of the main ways that your business can benefit from using Twitter Fleets.

Engage With Your Followers:

Twitter is a micro-blogging platform that has historically been difficult to use as a platform for engaging with followers compared to its competitors, due to the limit on characters that you can include in a Tweet. Twitter Fleets provide your business with the opportunity to further engage with your followers and show them content that you might not have been able to put on Twitter otherwise. They give your company the option to put more content in front of your followers and engage with them in a more meaningful way.

Humanise Your Business:

No matter what your business does, having a human side to it will make it easier for you to connect with your customers in a meaningful way and encourage loyalty. Twitter Fleets give you the chance to show customers a different side of your business that is not restricted by Tweet character limits on your timeline. Fleets give you the opportunity to show your audience videos of other customers enjoying your products, for example, which is very valuable content that can help to make your business more relatable and trigger the fear of missing out (FOMO) in your other followers by showing that people are buying your products and loving them.

Generate Interest and Hype:

Whatever kind of business you run, Twitter Fleets can be used as a strategy to generate more curiosity in your brand and products.  You can use Fleets to show the latest product arrivals, for example, or introduce new product ideas to customers and ask for their input on your future plans, giving your customers more of a voice in your business and enabling you to find out more about your target audience and what they want to see from you the most.

Generate Leads:

It’s likely that if somebody is following your business on Twitter and is viewing your Fleets, they are going to be interested in what you do, regardless of whether or not they are currently a paying customer. You can use Twitter Fleets to reach out to followers that have not become customers yet by seeing who is viewing them consistently and reaching out to them with special offers and deals that might be just what they need to take the leap and make their first purchase.

Instagram Stories have become a key social media marketing strategy for many businesses, but now Twitter Fleets have arrived as a similar feature that every business can use to engage with customers, generate leads, and show a human side to the company.