For years, the nature of search results has become increasingly complex. While it was once merely a place for standard, text-based results, search engines like Google now include maps, videos and a variety of integrated features and snippets in various SERPs and queries. One example where this co... Read more...
Search engines aim to index as much content as possible from every website on the internet. Through a variety of unintentional or purposeful mechanisms, search engines can’t necessarily read, index or find every piece of content – however, many forms of content are easily found with a variety of... Read more...
Any blog or brand that distributes content through a blog-based structure knows the importance of appealing to their audiences. While many want to appeal to as wide of an audience as possible, most brands and blogs have to focus their attention on a specific subset of users. Regardless of niche or t... Read more...
After nearly thirty years, brands and businesses still find inherent use in search engine optimization. Given that virtually everybody uses search engines to find content and solutions they need, it shouldn’t be surprising that many prospering brands utilize SEO to boost visibility, sales and othe... Read more...
The role of search engine optimization is massive in online brand awareness and reach. While some entities rely on paid efforts via social media to generate buzz, most brands rely at least in part on local or specialized search results to achieve meaningful visibility. This visibility in turn delive... Read more...
Building an online presence is difficult regardless of the type of business you manage, but local small businesses have an especially difficult experience. Since these businesses are not relevant to national or even global audiences, they must work harder to attract the attention of a more localized... Read more...