With nearly 1 in 6 human beings on the planet now using Facebook, ignoring its presence is a bit like ignoring the need for oxygen or food – at least when it comes to your brand. With so many people from every walk of life now engaging on the platform, it truly has become a global interface where ... Read more...
In competition for your advertising dollars are two affiliate networks that comprise the vast majority of search engine traffic: Google's Adwords and Yahoo! Bing. New data released shows some pretty clear trends between the two behemoths, outlining who does better when it comes to overall impression... Read more...
If you have a thriving online content marketing strategy, then you know just how important it can be when it comes to driving traffic to your website, increasing your conversion rate and reaching out to fresh faces via social media. With so many new ways in which to reach potential readers and custo... Read more...
With the development that LinkedIn has now reached two hundred million users, many are asking questions that pertain to the constituency that uses the social network. With so many professionals taking advantage of the online hub, it is now very intriguing for many marketers who wish to optimise thei... Read more...
Succeeding on social media is vital if you wish to have a well-balanced, effective content marketing strategy. Yet, many people either have not engaged or do not know of the benefits that come with social media in regards to growing their business and further developing their brand. In most cases, a... Read more...
One of the oldest and most effective ways in which you can reach customers and potential readers is through the use of email marketing. Time and time again, email marketing has been shown to have the best return on investment while also being relatively easy to manage – the only real limitation is... Read more...