Millennials are increasingly becoming a larger and larger share of the consumer market, and have for years been at the center of some pretty prized demographics for marketers. Email marketing is one form of communication that has been active for larger portions of Millennials' lives than anybody els... Read more...
There is a lot of hype surrounding artificial intelligence, or AI, in marketing. The largest tech giants in the industry such as Amazon, Facebook, Microsoft and LinkedIn are putting forth efforts to commercialise AI. It has also started playing an important role in several other industries, and more... Read more...
Building a name for your business is essential in today's highly-competitive e-commerce marketplace. Without an adequate combination of reputation and marketing, your brand is not likely to succeed in any meaningful way. Before people commit to purchasing a service or product, they want to learn mor... Read more...
Building a valuable and successful email marketing list is but the first step in creating a successful email marketing campaign. In order to get the most out of your lists, you need to further optimize emails to be custom-tailored for each recipient. Additionally, there are many elements, strategies... Read more...
In many respects, B2B online marketing methods are different than that of B2C ones. This creates a lot of specialized advice for those in the world of B2B relations, but not all of the advice is sound. While, yes, there are many differences, B2B and B2C marketing methods – especially via social me... Read more...
The need for any website to be seen and heard is as crucial to its existence as the power that runs its hosting servers. Without a steady stream of traffic from people who find interest in your offerings, a website will merely serve as a personal diary or echochamber of sorts. Countless brands strug... Read more...