At the center of any search engine optimization strategy is the need for content. Without a steady supply of content, people wouldn't have a need to visit most websites online. Even with respect to online businesses that provide products and services, each page is a form of content in itself (though... Read more...
About Pingler
Comments Off on How to Build an Effective SEO Presence for Small Businesses,
02/08/2019,
by Pingler in Online Business,
SEO
Any locally-based business or small business has a plethora of challenges to tackle when venturing into the digital realm. Among them, exposure and reach are the most common: after all, who is going to know to look for a specific unknown brand without being prompted? There is a variety of steps that... Read more...
Comments Off on The Basics of Quality Scores in PPC Campaigns,
31/07/2019,
by Pingler in Google,
Marketing
One of the most difficult aspects of marketing is developing effective campaigns that truly produce the best results. While most beginners have an idea of how digital marketing works, perfecting each element of a given campaign takes trial and error, as well as time and money. From choosing the righ... Read more...
Comments Off on How to Provide Excellent Customer Service via Social Media,
29/07/2019,
by Pingler in Social Media
Running a successful online brand – especially one that revolves around the supplying of products and services – hinges upon great customer service. Brands of all sizes have many options to consider when providing customers and clients with access to assistance; from toll free telephone numbers ... Read more...
Comments Off on Must-Do Tweaks for Better Mobile Conversion Rates,
26/07/2019,
by Pingler in Marketing,
Online Business
Recently, we've spent some time discussing how important conversions are to brand success. In addition to that, we've also outlined how to improve conversion rates in general, whether the goal is to increase sales, boost subscriptions or simply earn more clicks for a desired action. Ultimately, most... Read more...
One of the cornerstones of search engine optimization is keyword research. After all, in order to properly target specific audiences, you first have to know what they're searching for – and in what quantity. Ultimately, keywords help make SEO analysis possible and provide a window into the browsin... Read more...
Comments Off on Why Finding Who Links Where Is Crucial to SEO and Marketing,
22/07/2019,
by Pingler in SEO
At its core, the internet is nothing more than a series of connected points and places. There's a reason why the term “web” was so popular at one point: it is arguably one of the best descriptors of how the internet functions. In order to find a particular website, you almost always need to find... Read more...
Comments Off on The Basics of Writing a Great Blog Post,
19/07/2019,
by Pingler in General,
Start Up Businesses
As long as the internet has existed, so have platforms for everyday people to express their thoughts. While once reserved primarily for individuals to share their thoughts and observations with the world, blogs can now be found pretty much anywhere. Even some of the biggest brands in the world use b... Read more...
Search engine optimization has been the name of the game in boosting organic visibility for more than 20 years. As the nature of SEO continues to evolve, new and more complex tactics are discovered that can help brands rank prominently in a variety of search engine results pages. Even if you're not ... Read more...
Comments Off on The Reasons Why Mobile Responsive Design Is Non-Negotiable,
15/07/2019,
by Pingler in Online Business,
Web Design
Everybody knows (or at least should) that proper and professional web design is crucial to long-term brand success. In a digital world where first impressions are made immediately and users have plenty of alternatives to consider, sending the wrong message through shoddy design isn't permissible. ... Read more...