Everybody has opinions, but with regard to businesses, very few people share theirs unless they are upset. Brands asking for feedback from customers rarely receive any – and even most people with negative opinions don’t necessarily volunteer that information to the brand itself. This can make it... Read more...
Word of mouth is an incredibly important aspect of brand growth. We all know of businesses that we first heard of from friends and family members. Some impressions may have been positive, while others were negative. People have their opinions of businesses shaped by the opinions of others, which is ... Read more...
The entire purpose behind content creation is to reach audiences and convince them to interact with it as intended. It stands to reason that nobody wants to spend copious amounts of time creating content only for nobody to see it. Through a variety of methods – including using social media, search... Read more...
Getting the word out about your brand is an immensely important aspect of brand management. Unlike standard physical businesses, people must hear about your business, blog or brand through some form of digital word-of-mouth. In many cases, search engines are a common medium through which audiences f... Read more...
Connecting with your target audience is a prime goal for any blog or brand. After all, content serves to persuade, inform and convert: if it isn’t leaving a good impression, then what is the point of creating it? Because of this, verifying that your content is meeting expectations is key. Not o... Read more...
Most online blogs, brands and businesses understand the inherent value of content creation. Generally speaking, the more content that exists on your website, the greater the opportunity for pitching products, services and entertainment to a larger number of people. Whether targeting people through s... Read more...
Those with a basic understanding of search engine optimization probably understand its importance in a variety of areas. Grasping how keywords in content can impact search performance – as well as inbound links, bounce rates and other metrics – is fairly commonplace. However, SEO is very complex... Read more...
Despite the widespread understanding of search engine optimization’s importance, there are many brands that do not fully grasp its potential or purpose. SEO firms and specialists in particular discover this reality when working with clients, as the average business may not grasp the true technical... Read more...
While many forms of search engine optimization have come and went over the more than two decades that search engines have existed, some tactics remain in use. Many are familiar with the use of keywords in content as one example – though the techniques for including them are exponentially more refi... Read more...
Due to an ever-increasing amount of competition on the internet, brands are having to tap into more niche and specialized forms of digital marketing and brand promotion. One of the most popular forms of this, search engine optimization, no longer provides quick and easy benefits. Brands are requi... Read more...