Throughout most of the world, Google has become a dominating force in search engine usage. Not only does Google provide standard text-based search results, but it now also helps individuals find where they need to go, which businesses are nearby and provides access to a wealth of multimedia and news... Read more...
For almost 30 years, the internet has helped users connect with one another, find information, locate products and even enjoy entertainment. The nature of how people find these solutions has morphed over the years, with revamped variations of age-old services like search engines and new incarnations... Read more...
Building an extensive presence online that is capable of reaching search engine results and people through a variety of ways is a major goal of any brand. While several forms of marketing like social media and email provide additional outlets for attracting attention and traffic, search engines rema... Read more...
Building a website from scratch is now easier than ever, thanks to an array of content management systems available to users. Options such as Joomla and Drupal are used most often by those with a familiarity in web design, but for many, WordPress offers a more convenient and easy-to-use solution. ... Read more...
For many years, SEO professionals have outlined the importance of keywords in content designed to attract search engines. To this day, this advice remains at the heart of a dense and often complicated portfolio of SEO recommendations – and the advice still remains true for the most part. Howeve... Read more...
Search engine optimization to this day remains a top priority for a large share of online brands, blogs and businesses. Despite a variety of new and exciting marketing possibilities, SEO appeals to many due to the sheer amount of traffic it can drive and organic (i.e. free) method of functionality. ... Read more...
In an age with seemingly unlimited amounts of content, ensuring your own brand’s offerings can be seen and heard is difficult. For those who have dipped their toes into the waters of brand and content marketing, the results may be mixed: for smaller and newer brands in particular, achieving succes... Read more...
Video marketing is increasingly becoming a dominant force in brand management and content creation. Many people prefer to digest content in video format rather than read standard text. There are multiple reasons for this, including more people being on-the-go and using mobile devices to declining at... Read more...
As has been written about many times on this blog, SEO is an incredibly complex science of sorts. There are dozens of unique metrics and technical considerations that must be mastered in order to fully grasp the extent of its functionality, which makes it feel like an alien concept to many who try t... Read more...
Generating additional attention for your latest blog posts is a worthwhile goal – why else bother to stream your thoughts and observations if people aren’t reading them? As a blog fills with content and gains traction in search results, a steady stream of visitors can be expected under optimisti... Read more...