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Comments Off on Evaluate a Website’s SEO Potential via These Metrics, 22/01/2020, by in SEO

Building an extensive presence online that is capable of reaching search engine results and people through a variety of ways is a major goal of any brand. While several forms of marketing like social media and email provide additional outlets for attracting attention and traffic, search engines rema... Read more...

Comments Off on Unleash a New WordPress Website’s Power with These Initial Actions, 20/01/2020, by in Online Business, Start Up Businesses, Web Design

Building a website from scratch is now easier than ever, thanks to an array of content management systems available to users. Options such as Joomla and Drupal are used most often by those with a familiarity in web design, but for many, WordPress offers a more convenient and easy-to-use solution. ... Read more...

Comments Off on Why You Should Focus on Topics Instead of Just Keywords, 17/01/2020, by in Marketing, Online Business, SEO

For many years, SEO professionals have outlined the importance of keywords in content designed to attract search engines. To this day, this advice remains at the heart of a dense and often complicated portfolio of SEO recommendations – and the advice still remains true for the most part. Howeve... Read more...

Comments Off on Here’s How a Lack of Web Security Can Harm SEO Potential, 15/01/2020, by in Online Business, Start Up Businesses, Web Design

Search engine optimization to this day remains a top priority for a large share of online brands, blogs and businesses. Despite a variety of new and exciting marketing possibilities, SEO appeals to many due to the sheer amount of traffic it can drive and organic (i.e. free) method of functionality. ... Read more...

Comments Off on Be Sure to Try These Content and Brand Marketing Strategies, 13/01/2020, by in Marketing

In an age with seemingly unlimited amounts of content, ensuring your own brand’s offerings can be seen and heard is difficult. For those who have dipped their toes into the waters of brand and content marketing, the results may be mixed: for smaller and newer brands in particular, achieving succes... Read more...

Comments Off on How to Use YouTube Tags, 10/01/2020, by in Online Business, Social Media

Video marketing is increasingly becoming a dominant force in brand management and content creation. Many people prefer to digest content in video format rather than read standard text. There are multiple reasons for this, including more people being on-the-go and using mobile devices to declining at... Read more...

Comments Off on What Do SEO Professionals Focus on Learning?, 08/01/2020, by in SEO

As has been written about many times on this blog, SEO is an incredibly complex science of sorts. There are dozens of unique metrics and technical considerations that must be mastered in order to fully grasp the extent of its functionality, which makes it feel like an alien concept to many who try t... Read more...

Comments Off on Drive Additional Blog Traffic With These Four Tips, 06/01/2020, by in Marketing, Online Business

Generating additional attention for your latest blog posts is a worthwhile goal – why else bother to stream your thoughts and observations if people aren’t reading them? As a blog fills with content and gains traction in search results, a steady stream of visitors can be expected under optimisti... Read more...

Comments Off on Why You Should Care About Voice Search in 2020, 03/01/2020, by in SEO

Since the dawn of the internet, manual forms of input via keyboards (and later touchscreens) have been the predominant method for fetching information and using digital devices in general. With technology improving and decreasing in price, new forms of input are beginning to emerge. By far, voice re... Read more...

Comments Off on A Quick Guide to Understanding Those Confusing Paid Search Metrics, 01/01/2020, by in Marketing, Online Business, SEO

Organic forms of marketing are crucial for many brands that have a long-term web presence and that may not have tons of money to throw at paid marketing efforts. Despite the value that organic efforts like SEO provide, many brands find themselves needing to enhance their traffic, sales and conversio... Read more...