Remembering just how crucial the concept of exposure is to any brand is consistently needed to remain committed to marketing in general. Whether your brand is generating email campaigns or growing its social media presence, understanding why these various elements of marketing are important also hel... Read more...
There is a global campaign calling for the support of the community to local businesses. This is timely because a lot of small and medium businesses find it difficult to survive when up against bigger competitors. Through business interventions and improvements, local businesses have a chance to... Read more...
Digital marketing is arguably the most essential component of any brand’s long-term viability and strategy. Without a steady stream of visitors, subscribers or customers, how else can a company or website maintain a successful operation? One of the oldest and most basic forms of digital marketi... Read more...
Ultimately, every brand or business needs viable marketing solutions in order to gain exposure and grow their audiences. While a litany of marketing options exist today thanks to search engines, email and social media, more traditional forms of media can also still be immensely influential in drivin... Read more...
Twitter has remained relatively unmodified over the course of its existence compared to other social media platforms. Nevertheless, the occasional revolution in its features or functionality has served to make the platform a stable yet evolving entity where brands and users alike can interact and kn... Read more...
Being visible in local search results requires effort that maximizes local relevance and incorporates many of the same broad-based SEO tactics used in targeting broader SERPs as well. It shouldn’t be surprising that Google’s embrace of locally-relevant search results has transformed how many bra... Read more...
Affiliate marketing has existed for more than a decade and offers savvy marketers the ability to earn profit without directly shouldering inventory or upfront costs. By investing in and knowing one or more product/service niches, affiliate marketers can create a variety of content options and promot... Read more...
For many years, those aware of the correlation between keywords, content and search engines could mercilessly exploit the connection for their own gain. As search engines evolved and gave more concern to browsing experience and user intent, the nature of search changed in many ways. Among them, the ... Read more...
Search engine optimization is a grueling, consistent task that many brands know all too well. Unlike the flashy and fleeting aspects of paid digital marketing, SEO often requires persistent effort that does not immediately result in observable improvement. For this reason, many brands choose to embr... Read more...
Building the very best website for your brand, blog or business is crucial – especially if you’re operating exclusively online! Many considerations can be evaluated when optimizing for users and search engines alike, including overall aesthetic design and content creation. While these aspects... Read more...