Any time a new social media network or major website unleashes new marketing tools or potential, the collective glee of brands can almost be heard around the world. While PPC advertising has been around for ages, newer additions by select brands – such as Indeed and Yelp – are providing brands w... Read more...
In a virtual world as vast as the internet, finding information should be – in theory – quite easy. However, for subjects such as search engine optimization, the size and scope of data available can actually make things more complicated. Differing viewpoints, points of debate and even out-of-dat... Read more...
You are competing for time, traffic and money with your fellow competitors, which means that you must be at your best with regard to content performance, website design and marketing potential. Specifically when it pertains to content, people can often make a decision about your brand’s quality wi... Read more...
The holidays are quickly approaching – and this year’s holiday shopping season will be a major one for online retailers. Most brands spend most of the year preparing for the final 2 months of the year; a large number of businesses earn a majority of their profits in the final quarter of the year... Read more...
When most webmasters and content creators first discover the complexities of SEO, it’s an overwhelming experience. There are dozens of unique dynamics and considerations at play: learning how to navigate all of them can feel impossible. And frankly, for beginners, it is! However, websites and b... Read more...
TikTok has had a popular run in the United States, but with its era apparently at a close, there is demand for similar content mediums. Much like Vine once dominated the short video content format on social media, TikTok exploded in growth over two years due to its inherent simplicity and flexibilit... Read more...
Every year, millions of new blogs go online. The vast majority of these blogs either remain in obscurity or fizzle out after a short while, but a select few make it big and generate attention. With blogs in every niche imaginable, it’s hard to find a topic or area of expertise to cover that isn’... Read more...
The nature of digital marketing continues to explode in popularity. As more and more brands learn of its importance, even small businesses are using basic elements of digital marketing to reach customers and persuade audiences. Given some forms of digital marketing are quite inexpensive as well, and... Read more...
Building your website and optimizing it for performance is a time-intensive process. Spending a seemingly countless number of hours perfecting its design, optimizing its navigational and technical elements, and creating captivating content to place on it should provide benefits – and often does. ... Read more...
One of the biggest long-standing issues that even successful online brands can struggle with is related to bounce rates. To put it simply, bounce rate refers to the percentage of people who leave your website after arriving via search results (or other platforms, such as social media) without visiti... Read more...