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What Are the Real Benefits of Influencer Marketing?
Comments Off on What Are the Real Benefits of Influencer Marketing?, 26/02/2021, by in Marketing

Finding new ways to generate buzz and attention for products and services is many a brand manager’s dream. In an increasingly skeptical online atmosphere resistant to marketing in general, brands are having to devise new and more creative methods for reaching audiences effectively. It is difficult... Read more...

Which PPC Networks Are Most Worth Your Time?
Comments Off on Which PPC Networks Are Most Worth Your Time?, 24/02/2021, by in Marketing

Digital marketing is arguably the most important form of paid media outreach in current life. For brands and businesses wanting to expand their horizons, paid digital marketing efforts allow for targeted reach quickly, which is difficult to achieve with organic forms of digital marketing. Likewise, ... Read more...

Here’s What to Know About Google’s Local Pack
Comments Off on Here’s What to Know About Google’s Local Pack, 22/02/2021, by in Google, SEO

Local SEO is now more important than ever. Thanks to an ever-increasing amount of competition online, brands must focus their efforts into smaller and smaller niches in order to generate sufficient traffic and attention. While some brands may be able to target larger audiences, many local and small ... Read more...

It’s Never Too Early: Planning for Holiday Shopping Seasons in 2021
Comments Off on It’s Never Too Early: Planning for Holiday Shopping Seasons in 2021, 19/02/2021, by in Online Business

Even though last year’s holiday shopping season can still be seen in the rear-view mirror, some brands are already laying down strategies for the 2021 holiday shopping season. The most successful brands begin planning for holiday shopping seasons months in advance – and while we may not know wha... Read more...

3 Ways To Boost Your Audience Engagement With Video
Comments Off on 3 Ways To Boost Your Audience Engagement With Video, 17/02/2021, by in General

Audience engagement is crucial to the success of your business. By being creative with your videos, you allow your brand to shine and boost customer engagement. Branding with videos enables you to show what your business stands for and to create something beneficial to your customers. In this... Read more...

Here’s How to Map Out a SEO-Friendly Website Structure
Comments Off on Here’s How to Map Out a SEO-Friendly Website Structure, 17/02/2021, by in SEO, Web Design

The overall nature of a website determines its appeal to a wide variety of individuals and entities. Usually, webmasters contemplate how a website will be perceived by visitors. This aspect of website design and structure is very important, as even a well-designed website that doesn’t appeal to ac... Read more...

What to Know About On-Page SEO
Comments Off on What to Know About On-Page SEO, 15/02/2021, by in SEO, Web Design

One of the most fundamental aspects of search engine optimization revolves around the usage of key tactics and elements on each web page. While some aspects of SEO require an immense knowledge of technical issues and others focus on shallow areas such as keywords alone, on-page SEO bridges the gap a... Read more...

Why Websites Still Matter in 2021 for Small Businesses
Comments Off on Why Websites Still Matter in 2021 for Small Businesses, 12/02/2021, by in Online Business, Start Up Businesses, Web Design

25 years ago, the only way that users could find information was through the use of search engines. These search engines helped point users directly to websites, whether they were for entertainment, communications or commerce. For many years, independent websites were at the forefront of digital suc... Read more...

Here’s How to Improve Sales by Boosting Product Description Quality
Comments Off on Here’s How to Improve Sales by Boosting Product Description Quality, 10/02/2021, by in Online Business, Start Up Businesses

The art of persuasion is incredibly important in the world of sales. How a particular product or service is described can have a huge impact on whether audiences and markets decide to purchase from you or from another vendor. Knowing the subtle differences in phrasing can make the difference between... Read more...

How to Act When Your Search Rankings Plummet
Comments Off on How to Act When Your Search Rankings Plummet, 08/02/2021, by in Google, SEO

Search engine representation for brands is a key measurement of health for most in today’s world of online marketing. While there are plenty of optional methods for bolstering visibility, search engines continue to be one of the best long-term, passive and low-cost options for small businesses and... Read more...

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