Even the most compelling stories need a good introduction. Many bloggers and brands have found themselves telling stories or outlining plans in great detail, only to find that audiences are seemingly not interested in what they have to say. While sometimes this can be due to the context or focus of ... Read more...
Picture: Scott Graham Invoices are commercial documents that record a transaction between a business and a customer. The more products or services provided, the more complex the invoice can be. Invoices don’t have to be complicated, but some businesses don’t yet know that their current invoic... Read more...
Now more than ever, keeping up with the competition is crucial. More websites use WordPress than any other content management system in the world – and for good reason. Its sheer flexibility and universal availability make it a very appealing solution for those in need of quick, responsive web des... Read more...
Since the dawn of the internet, misleading and untrustworthy information has been spread from website to website and from inbox to inbox. In the past, this flow of information was relatively focused: only if you had a particular interest in a select topic would you be likely to encounter a massive t... Read more...
The age of social media is now entering its third decade with no signs of slowing down. A majority of the world’s population is engaged on at least one social media platform, with a few notable examples being responsible for a large segment of social media activity. While platforms such as TikTok,... Read more...
With search engine optimization being such a multi-faceted, long-term operation, there is plenty of confusion even among those with substantial experience in the field. Whether to focus on content creation, link building, keyword optimization, on-page optimization or any number of other endeavors ca... Read more...
Since the dawn of the internet and search engines in general, brands have used keywords to adequately target select markets and be seen by relevant audiences. In the past, it was quite easy to use – or even abuse – these methods to obtain visibility. However, it is much more difficult to take ad... Read more...
Brands and businesses have been using the psychological concept of “free” since storefronts emerged in the modern world. Whether it be the classic “buy one get one free” staple or a simple offering for no absolute cost, this tried and true strategy remains a valuable component in the marketi... Read more...
Recently, Google has completely overhauled its analytics systems – with a variety of opinions being expressed on the new changes. While some people are absolutely livid at some of the tweaks, there are a few arguably positive features and additions that have been included. Many want a return to th... Read more...
Numerous features added to YouTube over the past few years have made it increasingly better from the perspectives of both viewers and content creators. From a better set of tools to monitor impressions, views and other metrics, to more relevant video suggestions for audiences, the platform is consta... Read more...