The cornerstone of a business is its success as an entity with customers, but customer purchases are not the base element of that. Instead, customer loyalty determines how well a business will do – with a finite number of potential customers in the world or in a city, what happens if everyone only... Read more...
For several years, Google has left the same information about Quality Scores on their website – the same text and even the same video. It would stand to reason that little has changed about this metric over the years, but many within Google and outside of it beg to disagree. Nevertheless, we recen... Read more...
Whether you are excelling with your current PPC campaigns or barely staying afloat, there is likely a ton of complicated elements that you consider when assessing its performance or creating new variations. If someone even dares to mention that you might need to restructure your PPC campaign, flashe... Read more...
We can often get wrapped up in the metrics of SEO when building or maintaining our websites and blogs, but the data can sometimes be misleading. Many people will not doubt for a second what the data suggests, in part because it is so valid in many cases. Unfortunately, SEO metrics and analytics can ... Read more...
With so many different schools of thought out there on social media and marketing, it comes as no surprise that many people are finding success in some places and failure in others. It takes a customized approach in order to succeed with social media marketing, but there are certain fundamentals tha... Read more...
Nobody doubts the power of organic buzz and its ability to proliferate throughout a market audience. We all seek ways in which we can gain valuable attention for our brands – even if it only lasts for a short while. Fortunately, there are a few different gimmicks you can utilize to create awarenes... Read more...
Pay per click campaigns can be an excellent way to boost exposure in the short-term and overcome disadvantages when it comes to SEO. There are plenty of elements to consider when crafting your PPC campaign – what the headline should say, how much A/B testing should be done, and so forth. One area ... Read more...
Here at Pingler.com, we are always trying to come up with new and innovative ideas which will improve your experience and opinion of the Pingler brand. The latest feature that we have designed is an ‘about me’ page, which not only gives other Pingler users the chance to find out more about you... Read more...
Guest blogging has long been known as a way to gain valuable links and reputation for your website, but it can also come with some drawbacks. Unfortunately, all too many people fail to identify the underlying problems that may lead to a guest blogging opportunity actually being a negative experience... Read more...
It comes as no surprise that more and more content creators are seeking to integrate the use of social media content with their traditional websites. Blogs and websites have the capability to host a variety of social media features – sharing solutions, status feeds and other methods that allow for... Read more...