Your online business gains attention through a number of sources: social media, paid advertising and search engines. While these are all vital elements of any marketing strategy, many fail to consider the power that shopping search engines can provide to business owners and consumers alike. There is... Read more...
If everyone is honest with themselves, then they'll admit that at one point or another, their content marketing strategies have sucked. Sometimes, it can be due to the content itself, while other cases may put the blame on the marketing side of things. Whichever may be at fault, the end result is th... Read more...
So many people have become frustrated with the concept of link building over the years, due in large part to the difficulty increase in procuring valuable links. We all chuckle a bit when we see spam comments or blatantly baiting responses on blogs and other websites, where people are attempting to ... Read more...
The cornerstone of a business is its success as an entity with customers, but customer purchases are not the base element of that. Instead, customer loyalty determines how well a business will do – with a finite number of potential customers in the world or in a city, what happens if everyone only... Read more...
For several years, Google has left the same information about Quality Scores on their website – the same text and even the same video. It would stand to reason that little has changed about this metric over the years, but many within Google and outside of it beg to disagree. Nevertheless, we recen... Read more...
Whether you are excelling with your current PPC campaigns or barely staying afloat, there is likely a ton of complicated elements that you consider when assessing its performance or creating new variations. If someone even dares to mention that you might need to restructure your PPC campaign, flashe... Read more...
We can often get wrapped up in the metrics of SEO when building or maintaining our websites and blogs, but the data can sometimes be misleading. Many people will not doubt for a second what the data suggests, in part because it is so valid in many cases. Unfortunately, SEO metrics and analytics can ... Read more...
With so many different schools of thought out there on social media and marketing, it comes as no surprise that many people are finding success in some places and failure in others. It takes a customized approach in order to succeed with social media marketing, but there are certain fundamentals tha... Read more...
Nobody doubts the power of organic buzz and its ability to proliferate throughout a market audience. We all seek ways in which we can gain valuable attention for our brands – even if it only lasts for a short while. Fortunately, there are a few different gimmicks you can utilize to create awarenes... Read more...
Pay per click campaigns can be an excellent way to boost exposure in the short-term and overcome disadvantages when it comes to SEO. There are plenty of elements to consider when crafting your PPC campaign – what the headline should say, how much A/B testing should be done, and so forth. One area ... Read more...