If you provide SEO services on a consistent basis, then you probably understand just how important the “sell” is in the process. If you cannot adequately convince the client of the benefits they'll receive from using your services and speak the language they understand, then you're not going to ... Read more...
With the first half of 2014 now over, a new set of metrics and data involving the world of paid search is finally available. Marketers and industry analysts alike love to pour over these indicators, mainly as a way to determine whether the industry as a whole is growing or shrinking, as well as to d... Read more...
A brand, business, cause or charity has but a few ways to initially make a good impression among others. A quick summary of its mission or offerings can be a way to lure customers or volunteers to engage, or a well-designed website may prevent bounce rates from skyrocketing. There are few elements t... Read more...
Whether you are running a SEO firm or are a freelance writer, you probably have a lot of worries already on your plate. Between deadlines and the dynamic nature of the business, things can get pretty stressful. This is why the last thing you need to worry about is legal trouble; unfortunately, you m... Read more...
As the internet has continued to evolve with respect to search, many people feel cheated when compared to several years ago. It used to be easy for any website to quickly become featured by search engines in various results; this wasn't always justified and the system could be abused, but the concep... Read more...
A variety of demographics and markets are out there, with each of them holding unique potential for bloggers, marketers and fan pages alike. It can be hard to know where to begin, but many analytic and marketing tools exist to help you find the target demographic for your niche. In many cases, mille... Read more...
As the nature of SEO continues to change, so do the tactics we have to use in order to be seen. While a variety of tweaks and changes occur every single year, some tried and true SEO tactics remain in place after all this time. Generally speaking, these are fundamental to SEO success but may not pro... Read more...
Over the past few years, we have seen an explosion of growth in online advertising. You no doubt will notice a slew of ads across every social media and search engine platform if you pay attention – unfortunately for many advertisers, these aren't as visible as we'd like due to the saturation of t... Read more...
Those who were around during the original glory days of the internet and saw the boom and bust of the dotcom era have been known to maintain some (justified) skepticism of new trends and how long they'll prevail in the age of a changing internet. This is why we often hear reservations expressed when... Read more...
As Google has grown, its dominance in the world of search and web traffic has solidified to the point that many do not even consider other search engines or methods that aren't crucial to improving performance with the search giant. With more than sixty five percent search market share in most count... Read more...