In order to be featured in search engine results, you must engage in a variety of search engine optimization actions. This usually pertains to the overall structure of your website, but can also be related to each individual page or piece of content, as well as your social media outreach. With dozen... Read more...
With so many devices now available to us in our day-to-day lives, it comes as no surprise that millions of people use both desktop and mobile devices on a daily basis. Since the beginning of time (as it relates to computers and the internet), desktop devices have dominated usage statistics across al... Read more...
If you provide SEO services on a consistent basis, then you probably understand just how important the “sell” is in the process. If you cannot adequately convince the client of the benefits they'll receive from using your services and speak the language they understand, then you're not going to ... Read more...
With the first half of 2014 now over, a new set of metrics and data involving the world of paid search is finally available. Marketers and industry analysts alike love to pour over these indicators, mainly as a way to determine whether the industry as a whole is growing or shrinking, as well as to d... Read more...
A brand, business, cause or charity has but a few ways to initially make a good impression among others. A quick summary of its mission or offerings can be a way to lure customers or volunteers to engage, or a well-designed website may prevent bounce rates from skyrocketing. There are few elements t... Read more...
Whether you are running a SEO firm or are a freelance writer, you probably have a lot of worries already on your plate. Between deadlines and the dynamic nature of the business, things can get pretty stressful. This is why the last thing you need to worry about is legal trouble; unfortunately, you m... Read more...
As the internet has continued to evolve with respect to search, many people feel cheated when compared to several years ago. It used to be easy for any website to quickly become featured by search engines in various results; this wasn't always justified and the system could be abused, but the concep... Read more...
A variety of demographics and markets are out there, with each of them holding unique potential for bloggers, marketers and fan pages alike. It can be hard to know where to begin, but many analytic and marketing tools exist to help you find the target demographic for your niche. In many cases, mille... Read more...
As the nature of SEO continues to change, so do the tactics we have to use in order to be seen. While a variety of tweaks and changes occur every single year, some tried and true SEO tactics remain in place after all this time. Generally speaking, these are fundamental to SEO success but may not pro... Read more...
Over the past few years, we have seen an explosion of growth in online advertising. You no doubt will notice a slew of ads across every social media and search engine platform if you pay attention – unfortunately for many advertisers, these aren't as visible as we'd like due to the saturation of t... Read more...