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How to Audit Your Website’s Backlinks
Comments Off on How to Audit Your Website’s Backlinks, 11/07/2022, by in Online Business, SEO

According to Google, the number and quality of backlinks pointing to your website is an important ranking metric. Backlinks can help or harm your SEO as well as ranking, and this is why it is important to know what these links are and whether they are the types of links you want. To get this informa... Read more...

The Pros and Cons of Using Python in Web Development
Comments Off on The Pros and Cons of Using Python in Web Development, 07/07/2022, by in Web Design

Python has emerged as one of the most versatile, dynamic, and flexible programming languages that a lot of developers choose over traditional languages like Java and C++. It finds use in lots of places such as in scientific and statistics applications, but it has also become a favoured programming l... Read more...

Google Analytics 4: The Next Generation
Comments Off on Google Analytics 4: The Next Generation, 04/07/2022, by in Google, Marketing

About three years ago, Google introduced Google Analytics 4. This is one of the biggest updates to one of the most important tools anyone who cares about website data uses. Google says that it is meant to streamline measurement standards as well as help businesses succeed. Since this is such a big a... Read more...

3 Promo Plugins to Consider for Your WordPress Site
Comments Off on 3 Promo Plugins to Consider for Your WordPress Site, 01/07/2022, by in Online Business, Plugins and Tools, Start Up Businesses

Once you have your WordPress website up and running, the next thing to do is to promote it. There are several ways of doing this, but many marketers use push notifications, coupon codes and deals, email marketing, and other approaches that attract people to their websites. It is well known that we a... Read more...

What is the Facebook Pixel, and Why Should Businesses Use It?
Comments Off on What is the Facebook Pixel, and Why Should Businesses Use It?, 30/06/2022, by in Marketing, Social Media

Social media gives businesses various tools to track, test, refine and target their ads with incredible accuracy. One of these tools is the Facebook Pixel now called the Meta Pixel. This is a data-gathering tool that helps you target users on Instagram and Facebook using data about the types of peop... Read more...

Why Google Shopping is a Powerful Platform for E-commerce Businesses
Comments Off on Why Google Shopping is a Powerful Platform for E-commerce Businesses, 27/06/2022, by in Google, Making Money, Online Business, SEO

If you run an online business, Google Shopping could be a powerful platform for you. It allows businesses to serve ads following a search. Because the ads posted are highly relevant and displayed prominently, Google Shopping can benefit your business in numerous ways. For businesses that are not usi... Read more...

A Guide to Inclusive Content Creation
Comments Off on A Guide to Inclusive Content Creation, 23/06/2022, by in Blogging, Marketing, Online Business

No one wants to exclude any group of people when communicating. Marketers, businesses and content creators do this all the time without realising it. This is because exclusive and divisive words have been a part of our languages for so long that we often do not realise when we are being exclusionary... Read more...

A VPN Explained for Everyone
Comments Off on A VPN Explained for Everyone, 22/06/2022, by in General

The term VPN can be a bit overwhelming for people who are not tech-savvy. The abbreviation of VPN (Virtual Private Network) gives away nothing about the services it provides and is sometimes a bit confusing. So in this article, we simplify what VPN is so anyone can understand its usefulness and deci... Read more...

4 Alternatives to Etsy if Higher Fees are Killing Your Profits
Comments Off on 4 Alternatives to Etsy if Higher Fees are Killing Your Profits, 20/06/2022, by in Making Money, Online Business

Etsy remains the most popular online marketplace for small business owners and entrepreneurs selling handmade, vintage, or custom items. While it is very popular, it is not the only option available. One thing you might not be happy with about the platform is its fees which can be quite high for som... Read more...

Why You Should Optimise Your Content for “Near Me” Keywords
Comments Off on Why You Should Optimise Your Content for “Near Me” Keywords, 16/06/2022, by in Online Business, SEO, Start Up Businesses

People who want to find a business or service near them will often use a keyword followed by the words “near me”. These searches have become quite common as the number of mobile users has increased. These search results have also been enhanced by the fact that a lot of people now leave their loc... Read more...

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