There are numerous ranking factors used by Google to determine where your website lands when someone searches for a keyword or phrase. One such ranking factor is your links and backlinks. Backlinks have been an important ranking metric for Google for a long time now, but how Google assesses backlink... Read more...
Reach and exposure are crucial for successful content marketing strategies. Creating and posting great content is one cornerstone of such a strategy, but it will not yield the results you seek if you do not have enough reach. Content syndication can help you get your content seen by the right people... Read more...
If you have been wondering how you can make money on TikTok, you are not alone; millions of people ask the same question every day. It is possible to make money on TikTok, but the amount you will make depends on what you do and how well you can monetize traffic, your brand, and your content. So, how... Read more...
Recessions happen more often than many people think. When they do, they can cause economic upheaval which is typically characterized by businesses closing and higher-than-average unemployment rates. Despite how gloomy things look, recessions can be a great time to start a side hustle. In this articl... Read more...
Short-form content has taken over the online world, with platforms like Instagram, TikTok, and YouTube all gaining massive audiences due to this video format. While it is relatively new, YouTube Shorts is a very powerful tool for businesses who know how to wield it properly. As with regular YouTube ... Read more...
Clickbait has been around ever since social media became a thing. Every business wanted to siphon people from social media onto their website, and the most attention-grabbing, shocking, and sensational headlines were their best weapon. People have grown to resent clickbait, but it is not all bad. If... Read more...
You have done the hard work of getting a visitor to your website. Your content is great, your website is easy to navigate, and the only thing left is for the visitor to convert. But they leave without doing so. What can you do to get them back to your website, so they complete their journey? Use ret... Read more...
Instagram can be a crucial part of your social media marketing efforts. It can help you reach a wide audience, and this happens when you use the right hashtags or take advantage of current trends. Trends are described as what is happening inside or outside the platform that people are posting about.... Read more...
The latest buzz among digital marketers surrounds the concept of micro intentions or more commonly referred to as micro intents. This is an area of SEO that seeks to discover the real reasons, the intents, of someone searching online. If it can be determined why a person is searching for a keyword o... Read more...
Customer incentive programs are designed to benefit and reward loyal customers. Some businesses might offer discounts for their loyal and repeat customers, while some might provide points for every dollar spent. But, does offering customer incentives work, or are businesses wasting their time, money... Read more...