You’ve chosen a domain name, found a great hosting provider, created accounts on Facebook and Twitter, and have told your customers all about your social media presence. But no matter how hard you try, you’re not seeing any increase in your business. What gives? The likely problem is that ... Read more...
As the world becomes more tech-laden and integrated, many people and brands alike are relying on newer forms of technology to get the job done. From shopping to brand management, the internet provides the tools and the infrastructure necessary to project an image, purchase a product or reach out to ... Read more...
One of the biggest mistakes many directors and business owners make is to try to keep their employees motivated on a personal level. This never works as the employee begins viewing his superiors as friends and not as ‘the boss.’ The way to keep your employees motivated should always be from a bu... Read more...
Many brands exude a sense of excitement and appeal, needing little in the way of creative story-telling to sell a product or convert a consumer. Various clothing lines, sports cars and forms of tech all may share this in common, yet they are drastically different in scope. On the other hand, plenty ... Read more...
We all probably know by now that mobile is set to dominate the future of online interaction. From social media to local search, mobile devices are surging when it comes to how people prefer to access their favourite forms of content. By 2020, a majority of internet traffic will be coming through mob... Read more...
If anything is increasing in frequency with respect to internet usage, then it definitely is mobile devices being used to access the internet. With roughly 40% of all internet traffic now originating from mobile devices, brands and businesses the world over cannot afford to properly accommodate thes... Read more...
As the years have passed, the use of social media has gone from something that was once voluntary to something that is practically expected. A business that chooses to isolate itself in the physical realm or merely on a website has little to no long-term chance of expanding in the way that its compe... Read more...
Most people who browse the web do not give much thought into a URL, or website address, other than when they may have to type it out manually (“boy, that's a long address!” or “hey, that's easy to remember”). As such, the default mindset for many when they begin their own websites follows a ... Read more...
Email marketing is still an insanely potent and cost-effective method to advertise your products, services, events and news to a plethora of people who have already demonstrated interest in what you have to offer. Unfortunately, email marketing is so common that many people ignore individual emails ... Read more...
Every business requires a combination of ingredients in order to be successful. These elements will differ depending on the business and while they are always needed, they do not guarantee success in and of themselves. There is a reason why a majority of businesses tend to fail within the first five... Read more...