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Don’t Make These Mistakes in Your Future PPC Campaigns
Comments Off on Don’t Make These Mistakes in Your Future PPC Campaigns, 30/06/2015, by in Marketing

Content marketers who have been in the game for a while know that sooner or later, tactics involving free social media, search optimization and email marketing arrive at a brick wall. For many brands, there is a lot to be gained through these strategies, but almost always, there is a maximum benefit... Read more...

The Top Reasons Why Evergreen Content Is Beneficial to You
Comments Off on The Top Reasons Why Evergreen Content Is Beneficial to You, 29/06/2015, by in General, Online Business, Web Design

Long gone are the days in which webmasters and businesses could produce thin content, hoping that it would be enough to please readers and search engines alike. With more demanding requirements from both of these groups, content now must contain a minimum level of value and detail in order to be per... Read more...

Maximize the Technical and Abstract Effect of Your Titles
Comments Off on Maximize the Technical and Abstract Effect of Your Titles, 28/06/2015, by in General

All too many pieces of content – well-written, researched and captivating – can fall through the cracks in the world of search engine optimization, social media and the broader public. There can be several reasons for this. Perhaps the website is not properly optimized in regards to SEO. Maybe t... Read more...

Why You Should Choose WordPress as Your Content Management Solution
Comments Off on Why You Should Choose WordPress as Your Content Management Solution, 27/06/2015, by in Web Design

Over the years, many website platforms have come and gone, but a few remain as viable, timeless solutions that countless webmasters utilize. Traditional HTML websites built from the ground-up remain a mainstay and at the heart of custom websites that are built for a particular purpose; combined with... Read more...

Big First-Time Mistakes Small Businesses Make on Social Media
Comments Off on Big First-Time Mistakes Small Businesses Make on Social Media, 26/06/2015, by in Online Business, Social Media, Start Up Businesses

The world of social media is a new dynamic for many small businesses that have had physical presences for a long time. Even with some small web-based businesses, social media may be a new phenomenon. Many small brands cynically wonder how they could get any use out of social media when their audienc... Read more...

The Basics for Crafting a Quality SEO Article
Comments Off on The Basics for Crafting a Quality SEO Article, 25/06/2015, by in Online Business, SEO

It wasn't that long ago that content quality was a mere consideration for brands and businesses that wanted to gain exposure in search and beyond. As search engines' algorithms were not that advanced, it was easy to trick Google, Bing, Yahoo and others into displaying inferior results at the top whe... Read more...

How Inbound Marketing Will Change in the Next Five Years
Comments Off on How Inbound Marketing Will Change in the Next Five Years, 24/06/2015, by in Marketing

Since the beginning of marketing time, outbound marketing has been a cornerstone of most brands and businesses' portfolios, using it to reach audiences and inform them of the benefit of their products and services. As times change, however, outbound marketing strategies become less and less effectiv... Read more...

Make a Name for Yourself (Using Your Name) on Google
Comments Off on Make a Name for Yourself (Using Your Name) on Google, 23/06/2015, by in Google, SEO

Brands and businesses understand fully the need to capitalize on exposure and search visibility on sites such as Bing and Google, but what happens if your brand is you? Many sole proprietorships, freelancers and individual bloggers must make names for themselves on the World Wide Web or risk being i... Read more...

Avoid the Biggest Google Penalties by Steering Clear of These Four Actions
Comments Off on Avoid the Biggest Google Penalties by Steering Clear of These Four Actions, 22/06/2015, by in Google

A decade ago, Google was pretty laissez-faire with respect to how it ranked various sites in search. The algorithms necessary to determine site quality were still very rudimentary, making it difficult to discern between high-quality websites and those that merely gamed the system by building links a... Read more...

Exploring Your Options When Your Domain Name is Taken
Comments Off on Exploring Your Options When Your Domain Name is Taken, 21/06/2015, by in Online Business, SEO, Start Up Businesses

The World Wide Web is a big place, filled with millions upon millions of websites. Each one of these sites must have an address that allows individuals to find it via search, social media, email or through direct referral. As time has progressed, more and more top-level domains have been added to en... Read more...

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