We all know that despite the need for plenty of different technical concerns as it pertains to search engine optimization, quality content is still necessary above all else. The ability to craft quality content will determine whether or not your website is highly ranked by search engines, constantly... Read more...
What started out as a simple blog platform for users more than a decade ago, WordPress has exploded into a power-house content management system that powers more than one-quarter of the world's websites. The useful power contained in this CMS makes it an ideal choice for businesses, blogs and brands... Read more...
Online marketing – whether it be through search engines, social media or another venue – can be an important and vital component of any broader marketing strategy. In the past, standard marketing tactics took additional time and resources, but the world of online marketing has made it possible t... Read more...
Yesterday, we outlined three very important elements that search engines use to determine whether or not your website is considered to be a “high-quality” institution. Maintaining a good reputation across all entities that mention your website or brand, ensuring that the infrastructure, links an... Read more...
Since the beginning of web search as we know it, search engines have strived to provide the best and most relevant results to users. This has been easier said than done for most of the internet's history, as search engine algorithms had to evolve in order to detect the subtle behaviours of users. Un... Read more...
Content marketing through PPC campaigns has long been a popular solution for online brands and e-commerce hubs. The ability to target interested audiences and demographics through search, social media and beyond makes it a great solution for businesses and brands that have a product, service or solu... Read more...
For years, Google has been tasked with serving a majority of the world's internet users with relevant and safe content. Hundreds upon hundreds of different metrics and algorithm changes have been provided and assessed in order to deliver on such promises, which has re-shaped how we view content crea... Read more...
Yesterday, we released part 1 of our guide on how to identify potential factors that might be damaging your standing and rankings with Google. It's no secret that Google has become pickier and pickier with each passing year, making it more difficult for blogs and websites to compete against one anot... Read more...
In the age of Google's search engine dominance, it has become more important than ever to be seen as valid and trustworthy by such an institution. As search engines comprise a significant chunk of organic traffic, failing to rank well in specific search results can be intensely detrimental to long-t... Read more...
The short answer is no. A degree is not required in the least for any success with your own business. That said, a degree of course can really help in your career, since not having a degree when applying for jobs does put you at a disadvantage, especially if you're in an industry where a relevan... Read more...