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Comments Off on How to Humanise Your Brand, 17/05/2016, by in Online Business, Start Up Businesses

Humanity is one thing that all business owners, marketers, employees and customers have in common. Despite this, however, it’s often difficult for brands to showcase this in their marketing materials and the way in which they communicate with their customers. There are a whole range of reasons for... Read more...

Comments Off on Does Affiliate Marketing Work for Luxury Brands?, 16/05/2016, by in Making Money, Marketing

Affiliate marketing is quickly becoming one of the most popular ways to make money online, with many affiliate marketers raking in thousands of pounds each month in commissions. When done properly and with the right strategies, affiliate marketing can be one of the best ways to make a passive income... Read more...

Comments Off on Why B2B Marketers Are Wasting 19% of Advertising Budgets, 15/05/2016, by in Marketing

Sometimes, 19% may not really seem like much to you. For example, if your change at the shop was less than 19 pence, you might tell the cashier to keep it, or throw it in the charity donation box. But, in other instances, it might feel like a lot. Not many people would be too impressed if their tax ... Read more...

Comments Off on Why Fashion and Retail Brands Are Using Snapchat in Their Marketing, 14/05/2016, by in Marketing, Social Media

Despite its huge popularity with the teenage generation, Snapchat is becoming a useful marketing tool to many different fashion and retail brands. With more and more people of all ages jumping on the Snapchat bandwagon, the app is now used by more than 100 million people each day with more than a th... Read more...

Comments Off on Does Your Website Have These SEO Quality Attributes?, 13/05/2016, by in SEO, Web Design

Search engine optimization is a complex and seemingly tedious process that requires webmasters and bloggers alike to be vigilant and consistent. Building a strong web presence can take months – if not years – and is never guaranteed. Search engines are more critical than ever of new blogs, websi... Read more...

Comments Off on Use These Tips to Connect with Loyal Followers on Facebook, 12/05/2016, by in Marketing, Social Media

Social media has made it possible to connect with friends, family and even complete strangers in ways that were almost inconceivable before its invention. While the internet revolutionized concepts such as e-commerce and information collection, it was social media that truly transformed how we commu... Read more...

Comments Off on Perfect Your Customer Service on Social Media with These Tips, 11/05/2016, by in Online Business, Social Media

Customer service may now be a more important concept in the world of business and brand management than ever before. The reason for this is rather simple: customers have more choices than ever before when it comes to where they can shop, and so inferior customer service can turn off customers who wi... Read more...

Comments Off on How to Avoid Telling Bad Blog Stories, 10/05/2016, by in Online Business

Content creation is all about intriguing readers, providing them with solutions and information, and otherwise entertaining them. This is done for many different reasons: perhaps you are trying to sell a product, persuade someone to believe a certain viewpoint, or even just entertain readers on a su... Read more...

Comments Off on Why Are People Leaving Your Website?, 09/05/2016, by in Online Business, Web Design

Organic traffic remains perhaps the most valuable component of any search engine optimization strategy. While paid marketing techniques can be effective in driving traffic to your website via search and social media, this is not a long-term nor sustainable solution for most people. Search engines co... Read more...

Comments Off on Improve How Customers View Your Online Store, 08/05/2016, by in Online Business, Web Design

E-commerce is a rapidly growing segment of consumerism in our society. It comes as no surprise that many industries experience double-digit percentage growth from year to year in their profits derived from e-commerce, as millions upon millions of new people connect to the internet from all over the ... Read more...