The need for any website to be seen and heard is as crucial to its existence as the power that runs its hosting servers. Without a steady stream of traffic from people who find interest in your offerings, a website will merely serve as a personal diary or echochamber of sorts. Countless brands struggle – and invest substantially – in tactics, research and strategies that help grow and maintain their ideal audiences. You want the right types of people finding your website, and in sufficient numbers. Today, we’ll talk about some straightforward ways that you can build your ideal audience for any niche or business.

Build a Mobile Powerhouse

Because of the increasing segregation via search and social media between mobile and non-mobile users, you definitely need to have a mobile-responsive website in order to reach most of your ideal audience. As search engines like Google are pinging websites to determine whether they are mobile-friendly or not – and subsequently penalizing those that are not – you want to be sure you’re casting as wide of a net as possible in terms of visibility. Building a mobile-friendly website will not only ensure as many people as possible can find your website through search and other means, but it’ll also ensure you minimize losses via bounce rates and frustration when people on mobile devices can’t properly interact with your website.

Leverage Social Media

One of the easiest ways to find and build your audience today doesn’t necessarily revolve around a website, but around social media. Your brand can make huge inroads into a niche’s audience by using a combination of organic and paid targeting measures on sites like Facebook to reach who you want to acquire. Every brand is different and you may find more success on one social media network or another, so do the due research necessary to figure out where your audience most often congregates. Ultimately, you can plug your social media audience into your broader brand, whether that be on your brand’s website, on YouTube, or somewhere else entirely.

Keep Abreast of Current Trends

Within your niche, there is likely plenty going on. It can be easy to fall out of the loop, however, and not being up-to-date with what is going on can cost you in terms of building an audience. Be sure to scour social media, the web and every available platform at your disposal to unearth what is hot, trending or new in your industry or niche. By tapping into this and featuring it prominently in your brand’s marketing, you’ll be able to connect with a large number of people who comprise your ideal audience. By pinging websites, social media and inboxes with this kind of savvy promotional effort, you’ll gradually build a dominance within your own niche.

It takes time to build the ideal audience, both in terms of sheer numbers and composition. Remember that you can accomplish this with a variety of tactics. By being up-to-date on what is happening, leveraging social media and building a mobile-friendly infrastructure, you’ll establish a great foundation from which to grow and cultivate your ideal audience online.