Ever since Pinterest launched its business account feature, websites and businesses have been utilizing the function to promote their products and services in a creative and engaging way. Fortunately, it is very simple (and free) to acquire a Pinterest business account – and the rewards it can provide your business or website will make it more than worth it. Once you have your account set up, you will want to integrate the widgets and buttons that Pinterest makes available to all its users. Below, we will summarize the four different widgets and buttons available and how each can provide an added element of intrigue to your website or blog.

“Pin It” Button

This is one of the classic elements of Pinterest that was available before business accounts were allowed, but it is still one of the most important elements of the Pinterest sharing system. Individuals who find your Pinterest content interesting can pin it to their own profile and share it with their friends, making it more likely that others will follow through and end up viewing your website or blog. Rather than pinging URLs in a traditional format, this Pinterest feature allows your links and content to be indirectly shared with others via the Pinterest platform.

“Follow” Button

The Follow button offered by Pinterest allows all of your visitors to do just what it sounds like: follow your business account via the Pinterest system. This is one of the best ways in which Pinterest users can build their audience and social reach, so it makes sense to feature this button prominently on every page of your website. Many companies use this feature as a call to action, convincing their customers and readers to follow their profile for updates about products and services, as well as information on particular causes and movements. The “Follow” button is the best way in which you can personally involve your audience with your business or cause.

Profile Widget

If you have been looking for a way to showcase your latest Pinterest additions directly on your website, then the Profile Widget is the solution for which you have been waiting. The Profile Widget will display up to 30 of your most recent pins, giving you the ability to showcase a wide variety of elements with Pinterest and non-Pinterest readers alike. Some have been pinging URLs to their Pinterest in the hopes of gaining more traffic; with the Profile Widget, you can easily display multiple subjects in one location to readers that already have interest in your subject material.

Board Widget

The Board Widget works in many ways just like the Profile Widget – it displays 30 of your most recent additions to Pinterest. However, the Board Widget shows those 30 additions from a particular board instead of your at-large Pinterest business account, so it can be used to more accurately narrow down particular interests depending on which webpage you are displaying it. By being able to specifically target your audience, you will have the chance of persuading more individuals to join your Pinterest following.