As a content creator, you need to engage with your audience for various reasons such as to improve your retention rates. One of the best ways to do this on YouTube is through community posts. The community tab on your YouTube creator profile allows you to post polls, share different types of content such as images and GIFs, post updates, and more importantly, engage with your subscribers and page visitors. Your community tab and posts can help you grow an audience and build a community if you use them to their full potential. So, how do you do that?

Use a Video To Introduce Your Community Tab

You only need to do this once because your community tab will appear when you pass 1000 subscribers and, unless something catastrophic happens, you typically do that once. You can introduce your community tab with a video. To add a video link to the community tab, copy the link on your address bar and add it to the tab.

In it, let people know how and why to subscribe to your channel as well as how to engage with you.

Post Updates and Behind The Scenes Content

The videos on your YouTube channel will typically be scripted, produced, and edited to satisfy the expectations of your audience while making sure you are getting your message across. Your community tab is where you show your authenticity by showing what goes in during the production of one of your videos.

The community tab is also a great place to share personal updates and let your audience know what is going on with you and the channel.

Offer a Sneak Peek or Teaser

Big movie studios have been doing this for a long time and there is no reason you cannot do it too. Posting a sneak peek or teaser on your community tab can create interest in an upcoming video and improve the chances of it doing a lot better than it otherwise would have.

Promote New Videos and Collaborations

Promoting your new videos is crucial for getting that first bump in traffic. In addition to social media, consider using your community tab to do the same. If you decide to do this, YouTube will add all relevant details like the thumbnail, title, views, and age as part of the post and link preview.

Once you collaborate with another creator, be sure to post on both of your community tabs. Doing so is a great way to mesh your audience, drive additional traffic to the video, and expand your audience.

Engage By Responding To Comments

People want to feel appreciated, and this is why it is a good idea to respond to people’s comments using a heart. The user will likely get a notification and see that you showed your appreciation. Responding to comments this way starts conversations and helps you build a better connection with your audience.

You might not be able to reply to all comments like this, especially if you have a larger channel, but responding to a few will show you care and are paying attention.

Conclusion

Your community tab and especially your community posts can be an incredible tool for promoting videos and projects as well as engaging with your audience. Post content that piques their interest and that drives your channel forward for the best results.