TikTok live allows you to take audience engagement to the next level using live video. Whether you have been using TikTok for your business or your personal brand, going live on the platform presents you with numerous benefits. In this article, we will cover a few tips you can follow to ensure the stream is successful.

Define Your Objective

You should always have an objective before going live or posting any digital content. Your objective defines what you would like to share as well as what you would like to get out of the stream. For example, you might want to talk about a new product you have developed or found and want people to visit a website to purchase it.

Your objective will play a huge role in how you structure your call to action if you have one. Remember that not all content should have a call to action, as you can simply go live to talk to and engage with your audience.

Choose a Topic and Title

Your objective will inform your topic and title. The title should grab your audience’s attention and the topic should help keep it. To keep things flowing, you could have a list of related topics, so you never run out of things to talk about.

If you have broader topics, you can cover them in 15-20- minute streams and create a series. Doing so can also help with engagement and reach, especially if the first streams in the series are successful.

Have Structure

Even when you have the title and topic, you still need structure. This will help you know where you are in the stream and help keep things flowing. The typical structure looks like this:

• An introduction
• Revealing the topic – Reveal what you want to talk about once you reach a certain number of people or once enough time has passed
• Share the format – Let the audience know what type of steam this is. Is it a look behind the scenes? It is a how-to? It is an ask me anything?
• Live duration – This is the bulk of the live stream. Try to keep it below 30 minutes and if you have a lot to say, create a series as discussed above
• Signing out – Thank the audience, complete your call to action, talk about the next actions, and sign off

Invest in Production

No one wants to struggle through a stream where they cannot see you because it is too dark. You do not need to invest a lot, especially when starting, but ensure:

• You have good lighting and a fast internet connection
• You place the camera on a stable surface
• You find someone to moderate the comments

Once you have been streaming for a while, you can invest in more to improve your production quality.

Pick a Good Time Slot

You can find various guides on the best time to go live on TikTok. Also, create some buzz beforehand by promoting your live session on TikTok and other social media platforms.

Conclusion

The tips above cover how to go live on TikTok when you are new to it. Once you get the hang of it, learn how to interact with your audience, use analytics to improve, and learn how to create better content for your audience.