The vast majority of search engine optimization focuses on text-based search results – and for good reason. The overwhelming share of search results still occur and appear within text-based parameters, and optimizing for these results is the easiest format for brands and businesses. Nevertheless, ... Read more...
We have been hearing about major changes to search engines for the past 20 years, as new technologies and algorithms alike seek to adjust for one another and improve the search experience. Arguably one of the most disruptive search trends to emerge in recent years has been the emergence of voice ... Read more...
Since the dawn of the internet, manual forms of input via keyboards (and later touchscreens) have been the predominant method for fetching information and using digital devices in general. With technology improving and decreasing in price, new forms of input are beginning to emerge. By far, voice re... Read more...
Search engine optimization tactics are used for a variety of purposes by brands large and small. Targeting specific audiences is essential whether you are promoting ideas, selling products or providing information. Ultimately, knowing who to target – and how to target them – determines the diffe... Read more...
Voice search, which was once seen as a novelty and something straight out of science fiction movies, has now officially hit the mainstream, and in a big way. The voice search customer base is growing exponentially and we could eventually see a time when it will surpass text search in importance. So,... Read more...
As the proliferation of mobile devices continues to grow, so does the nuance necessary for the most precise search results to be delivered to users. With more people using mobile devices to search for things than standard desktop and laptop devices, it should surprise nobody that search engines are ... Read more...
As more and more people rely on mobile devices, the demand for voice search functionality continues to increase. Countless millions use voice search functions on a daily basis to find local restaurants, get directions and learn more about a variety of topics. Inevitably, voice search will surpass tr... Read more...
The functionality of voice search is still something that many casual internet users haven't opted to use. While more and more mobile devices in particular make it easy, the technology is still somewhat rudimentary and will take some more time before it is truly commonplace. Voice searches can be a ... Read more...
Before anyone can discuss how search will advance in the future, it is important to get a glimpse into how much it has changed in a relatively short period of time. Most searches now occur on mobile devices. With the addition of features like auto tagging in Google Cloud, being able to search for im... Read more...
As an increasing amount of handheld tech continues to find its way on the market, businesses have adjusted to the reality of on-demand content. Through the use of SEO strategies, complex marketing campaigns and content creation, brands and businesses strive to reach as many people as possible throug... Read more...