Facebook, much like Google, has a variety of algorithms and quirks that determine who sees our pages and how often they are seen. Because of this, millions of page owners are trying to get the most out of their fanbase and likes by updating regularly and using a variety of other tactics to boost rea... Read more...
An ample amount of energy and focus is given to the three largest social media networks – Facebook, YouTube and Twitter – and with good reason. Through these three networks combined, you can connect with more than one billion unique individuals, making it a great place to organize, connect and m... Read more...
With so many different perspectives and ways to phrase things on social media these days, it can be easy to fall accidentally into a social media nightmare. The internet has long been known as one quick way to say something innocent and be perceived guilty soon thereafter. A quick thought may turn o... Read more...
With so much to consider when developing your website – SEO, social media, content, functionality and conversions, just to name a few – you may find yourself lacking when it comes to improving the website in some of these areas. SEO has for years been promoted as the be-all, end-all solution for... Read more...
We all have times where we wish our social media content was performing better. In the recent past, sites like Facebook have tried to strong-arm users into buying more paid advertising to reach their followers by nerfing a page's overall reach; other social media sites are making similar moves. Betw... Read more...
Now inhabited by hundreds of millions of users from all around the world, social media is a prime place through which your brand, products and mission can now be promoted. What was once merely a place for friends and family to connect, social media has taken on the role of also being a great platfor... Read more...
Social media may seem fairly straightforward to users, but those who use social media as a marketing platform know that its usage is much more nuanced. In addition to this, social media strategy is constantly in flux, and requires a level head and quick reflexes to ensure proper reach and marketing ... Read more...
Social media is one of the best tools that any marketer can have for boosting brand recognition, community engagement and product promotion. While millions of brands and causes now are active on social media, many fail to properly engage their customers and fans in ways that produce true, long-term ... Read more...
Second only to Facebook in the number of worldwide users, Twitter has exploded in growth and became a social network that even those who do not use it are aware of in most cases. Twitter allows people to connect with one another in a much different format than Facebook; here, brevity is always a pri... Read more...
Social media is a huge element in the world of online marketing, and can be useful for a variety of purposes. Whether you are a small non-profit that wants to increase engagement and awareness, or a business that wishes to use unique content to bring people to your website, there is plenty of functi... Read more...