With more demand for multimedia than ever before, it shouldn't be surprising that brands are under more pressure to find and create quality content. From video and images to GIFs and podcasts, there is a seemingly insatiable demand for just about every form of content imaginable. While some things a... Read more...
Yesterday, we outlined three very important elements that search engines use to determine whether or not your website is considered to be a “high-quality” institution. Maintaining a good reputation across all entities that mention your website or brand, ensuring that the infrastructure, links an... Read more...
Since the beginning of web search as we know it, search engines have strived to provide the best and most relevant results to users. This has been easier said than done for most of the internet's history, as search engine algorithms had to evolve in order to detect the subtle behaviours of users. Un... Read more...
The quality of content we serve up to readers and search engines today is crucial to our long-term performance in all aspects of web marketing. We can often find ourselves innately focused on a variety of quality aspects in order to please our readers, but quantity still remains important in a few k... Read more...
There are a hundred different ways to dabble in SEO these days. In the past, SEO was a rather simple task that required optimizing keywords and links – there wasn’t much else to it. As the internet has evolved and search engines have amplified their ranking algorithms to take more things into ac... Read more...
Without an online presence, most businesses simply cannot live up to their potential. The vast majority of consumer research and shopping begins via search engine inquiries, and people use the internet to find everything from reviews and hours of operation to prices and locations. Whether your busin... Read more...
Thriving in today's competitive search environment can be quite difficult. Between all of the niches that are filled with competitors and the constant changes that search engines hand down in terms of algorithm changes, it's hard to stay ahead of all the stress and problems. Search engine success re... Read more...
Within the past couple of weeks, we have heard about several changes to multiple search engines and the way in which they display ads. First, Google changed its ad program to ensure that close variants were no longer considered separate search queries, which has thrown a wrench into the lives of ad ... Read more...
It comes as no surprise that Google dominates search engine market share – in 2013, Google proudly claimed two-thirds of all search traffic throughout North America and Europe. But Bing has been a consistent thorn in the side of Google’s constant desire to be the only solution for a variety of s... Read more...
Any webmaster who is involved with pinging websites' content offerings to search engines most certainly knows the importance of search position when it comes to several things. Most notably, the amount of traffic you derive from search will in large part be determined by how well you rank in a given... Read more...