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Posts tagged with PPC

Google AdWords Tips for Those on Small Budgets
Comments Off on Google AdWords Tips for Those on Small Budgets, 08/03/2017, by in Google, Marketing

Are you interested in transitioning to online marketing, but you have a small budget? Google has an advertising platform for companies that want to market online, and it is called AdWords. This platform allows businesses and marketers to create an ad and place it in front of potential customers and ... Read more...

Why Google AdWords Isn’t Working for You
Comments Off on Why Google AdWords Isn’t Working for You, 10/02/2017, by in Google, Marketing

It is fairly common to hear internet marketers proclaim that “Google AdWords simply does not work”. This complaint is often heard from corporations of every size. Unfortunately, these businesses really want to use AdWords to benefit their bottom lines, but they are not sure how they can accompli... Read more...

How to Decrease the Cost of Your PPC Campaigns
Comments Off on How to Decrease the Cost of Your PPC Campaigns, 01/11/2016, by in Marketing, Online Business

Despite the rise of generic internet marketing instruments like SEO and content marketing, advertising is still the best way to gain traction and attract traffic in a relatively short amount of time. PPC or pay-per-click advertising is still used for everything from promoting a new site to getting m... Read more...

Running AdWords PPC Campaigns? DON’T Do These Things
Comments Off on Running AdWords PPC Campaigns? DON’T Do These Things, 21/07/2016, by in Marketing

Google AdWords is by far the most popular search engine marketing solution in the world. Its relative ease of use, low cost and intuitive reach all make it very popular among businesses, and that is before considering that Google arguably has access to the largest audience in the world. Countless bu... Read more...

Why It’s a Good Idea to Bid on Your Brand Name
Comments Off on Why It’s a Good Idea to Bid on Your Brand Name, 02/06/2016, by in Google, Marketing

Google AdWords has completely changed the face of digital marketing for the better. Even the smallest of businesses and brands can now reach large audiences with the appropriate budgets, keyword selections and content. It should come as no surprise that many brands are using this to reach individual... Read more...

How to Better Connect Search Marketing with Social Media
Comments Off on How to Better Connect Search Marketing with Social Media, 08/03/2016, by in Marketing, Social Media

Any marketing strategy is based on the concept of synergy. This means in essence that a marketing campaign on one medium is usually designed to refer people to another source and from there, convert them and try to encourage engagement across additional mediums. For instance, a paid search campaign ... Read more...

Why You Should Bid on Lacklustre Keywords
Comments Off on Why You Should Bid on Lacklustre Keywords, 24/02/2016, by in Marketing

Those in the business of paid advertising and marketing strategies understand that there is value in minimizing overall costs. The notion of cost per acquisition (CPA) remains one of the most important metrics when making decisions about marketing on search engines and social media. If the CPA is lo... Read more...

New to Paid Search/AdWords? A Few Things You’ll Want to Know
Comments Off on New to Paid Search/AdWords? A Few Things You’ll Want to Know, 18/02/2016, by in Marketing

Google AdWords has provided brands and businesses with an unprecedented ability to be recognized in the global market. The first major ad promotion portal on the web, AdWords remains the largest solution available to people who want to target search users in any language, in any search criteria and ... Read more...

Stupid PPC Campaign Strategies People Think Are Smart
Comments Off on Stupid PPC Campaign Strategies People Think Are Smart, 08/10/2015, by in Marketing

There are many urban legends and rumours of success when it comes to how PPC campaigns should and should not be operated. One of the most effective ways to reach large numbers of people in a short period of time, PPC can often be thought of as the “'no time wasted' solution to SEO”. By throwing ... Read more...

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