Every business or brand that interacts with the public has a variety of potential risks and challenges to constantly consider. In particular, customer or client sentiment is a powerful tool whether it be positive or negative: through a combination of word of mouth and reviews, the impressions of cou... Read more...
The world of social media and e-commerce is chronically affected by user input, word of mouth and suggestions. This trend has led to the need for an increased amount of positive feedback in order to satisfy specific audiences, worrying many brands and businesses that their online presences could be ... Read more...
The internet is – for many brands – an area of opportunity and or risk. On one hand, brands are able to freely reach new audiences beyond the realm of what mere brick and mortar institutions can reach. On the other hand, a whole new series of potential problems and complaints suddenly becomes po... Read more...
When you work so hard to improve your reputation online, it can be a serious blow to the gut to see negative reviews begin to pop up. For whatever reason, this is a natural part of doing business online. From genuinely disgruntled customers who didn't receive a product in the promised fashion or tim... Read more...