Perhaps the most effective form of marketing – even today – is email distribution. Any successful blog of business tries to keep an updated and expansive list of subscribers, and does everything it can to encourage individuals to sign up for updates, news, discounts and more. In the past, email ... Read more...
There are dozens of different social media networks in operation that allow people from all over the world to connect, share and create with one another. In many respects, social media has replaced traditional forms of media or altered drastically the way in which we absorb information from them. Wi... Read more...
There are literally millions of different advertisements now deployed across various platforms such as Google and Bing; with so many niches to choose from, it comes as no surprise that paid advertising can be just as competitive as traditional SERP rankings. In the past, advertising via Google and B... Read more...
Whether you have a small blog that wants to make an impression on Facebook or a larger company that is well-established within key search results, a solid marketing strategy is necessary for success in the digital realm. Not all marketing campaigns are created equal, nor do they have to be: even a s... Read more...
Often viewed as the second most important social media outlet (with only Facebook being more valued), Twitter is an extremely important platform through which brands and businesses can engage with a variety of customers, fans and followers. Some of the more desirable traits of Twitter include its si... Read more...
Young consumers spend a lot of money online and also spend a majority of their time connected to the Internet as well, so if you run an online business, you already know how important it is to hit this demographic in order to guarantee the success of your organisation. But targeting this group is mo... Read more...
While 2013 was a year focused on marketing automation, social media marketing campaigns, and content marketing, some experts are predicting that things will change a bit in 2014. While the tools and skills that you acquired and used throughout 2013 will certainly still be relevant in the coming year... Read more...
While the elements of marketing and search engine optimization these days often lead to many webmasters, marketers and SEO enthusiasts focusing more on analytics and metrics, there are more subtle and abstract concepts that drive key underlying trends in all of that data. For decades, advertising re... Read more...
You have no doubt caught the numerous advertisements that will appear on the right-hand side of your Facebook feed or sporadically on other social media websites. You may also have become accustomed to the paid links that frequent the top of every search result via hosts such as Google and Yahoo. Ea... Read more...
In the age of high speed internet and mobility, more and more brands have moved toward multimedia marketing as a way to connect with their fanbases and potential customers. In the past, it was virtually assured that any emails, posts or blogs would contain mere text and images in order to convey a m... Read more...