Building an online presence is difficult regardless of the type of business you manage, but local small businesses have an especially difficult experience. Since these businesses are not relevant to national or even global audiences, they must work harder to attract the attention of a more localized... Read more...
Online businesses have to deal with a variety of challenges that brick and mortar companies may not face. From handling online criticisms to fielding customer service inquiries via digital platforms, many aspects of doing business are different when your audience is scattered across the world. Howev... Read more...
For nearly 30 years, the internet has been transforming education, commerce and communication on a global scale. Many businesses and companies have discovered just how potent the internet can be – both for better and for worse. Whether a business is targeting a global audience or seeking to make i... Read more...
The internet has presented a plethora of new challenges for traditional businesses. While there are both advantages and disadvantages to consider, businesses that do not embrace modern conveniences that online solutions provide will find themselves at a unique disadvantage. Even small-scale brick... Read more...
There is a plethora of advice available online for businesses. From marketing to inventory management, you'll find it all. Unfortunately, all too much of this advice is geared for bigger businesses and/or those with an online-exclusive presence. How can small businesses – especially those focused ... Read more...
Over the past years, Google has started giving more and more favour to their local businesses, which obviously supply them with a huge amount of combined revenue in AdWords revenue (Google’s main income source). However, the recent Google local pack change has seen some local businesses complet... Read more...
If you are a locally-focused business that is trying to boost sales and reach new audiences, then you have no doubt at least considered what an augmented internet presence can do for you. There are a number of angles that the internet can address and provide: access to information about new business... Read more...
As the internet becomes more and more crowded, competition in recent years has seen a marked increase. Search engines have to continuously revamp their algorithms in order to prevent abuse of the system and naturally display the best and most relevant websites for each query at the top of rankings. ... Read more...
Many new online businesses are focused on the attraction of as many people as possible, regardless of their physical location. With the internet helping to fuel worldwide commerce like never before, this is a smart strategy for many businesses who were previously confined to a particular geographic ... Read more...