The art of finding new keywords in an internet atmosphere that is more competitive than ever can be trying. Fortunately, we have a variety of utilities to make digging for keywords much easier. Some people are willing to pay big bucks to find these hidden gems, but others have realized that a bit of... Read more...
The art of keyword research is something that just about anyone who is involved with content marketing knows all too well. Those who have to market their products and services also know how frustrating this part of the e-commerce model can truly be; you may ultimately spend more time researching key... Read more...
Comments Off on Keyword Variant Matching Changes – What to Look Out for,
30/08/2014,
by Pingler in Google,
SEO
AdWords remains the most popular solution for those who want to target particular users in a particular search result. The balance of cost and effectiveness is so great that millions of businesses, blogs and brands from all across the world use AdWords to improve traffic flow and increase sales. We'... Read more...
With millions of SERPs out there that can potentially be targeted, it is important to understand how you can rise in rankings in order to be seen. In the past, a few simple optimisations were enough to make it to the first page – and in many cases, be the number one result. While new and trending ... Read more...
As the hunt for keywords can be a tricky and time-consuming affair, it only makes sense that more and more people have begun seeking ways that they can target relevant keywords with less effort. As the internet becomes more compact, however, it goes without saying that this can be a bit difficult. I... Read more...
Comments Off on Five Things That Affect Your Site’s Performance More Than Social Signals,
09/10/2013,
by Pingler in General
Over the past year or so, social signals have gained an increased amount of attention in terms of how they relate to search engine optimization and therefore the performance of your website. While this was not a subject in years past, it has quickly exploded and has many schools of thought on the ma... Read more...
Comments Off on Using Keywords to Develop Effective PPC Campaigns,
09/06/2013,
by Pingler in Marketing
For the beginner, developing a successful online advertising and digital marketing strategy may seem overwhelming. Between finding your niches, testing out variations of your campaign and having the finances necessary to run a consistent advertising effort, it is no wonder that a majority of blogs a... Read more...
Comments Off on How to Come Up With the Perfect Keywords for Your Google Adwords Campaign,
11/05/2013,
by Pingler in Google,
Marketing
So you've decided to setup your first Google Adwords campaign, but are struggling when it comes to selecting the perfect keywords. Make no mistake: these choices are very important, leading to the ultimate success or failure of your ad campaign. The process itself is fairly simple, though, as you wi... Read more...
Several years ago, many webmasters were revelling in the joy that is the long-tail keyword. At the time, it was quite simple to gain traction for your website through a well-though long-tail keyword, facing very little competition and most likely remaining “off the radar” in some niches for mont... Read more...
Comments Off on If You Don’t Want to Limit Your Traffic, Don’t Limit Your Keywords,
08/11/2012,
by Pingler in SEO
Many times, webmasters make the mistake of limiting their keywords to just a few select phrases. While having a comprehensive strategy revolving around a few successful keywords is a good idea, you absolutely should not limit your site to these keywords alone. Keywords are the way that search engine... Read more...