Google is by far a leader in the world of online advertising, providing an array of services that allow businesses and brands to advertise themselves. With platforms like AdWords and AdSense, countless ads are ran every single day, targeted specifically to audiences that are receptive to them. Googl... Read more...
Search engine optimization is arguably the most important element to any organic marketing strategy. Websites and businesses seeking to expand their exposure in the digital realm must utilize search engines in order to reach people outside of paid strategies. The art of search engine optimization ta... Read more...
For most websites, search engines remain a vital component of their traffic portfolios and marketing strategies. Virtually everybody uses search engines to find what they need, making it one of the most sought-after mediums through which to get exposure. Search rankings are fuelled by a complex seri... Read more...
Not too long ago, Google officials made a daring announcement stating that mobile search would one day override PC searches on their search engine, and the day is finally here. Mobile searches have officially surpassed all other forms of search in many countries including the US and Japan. But what ... Read more...
There is a new plan by two of the major online search engines that will make it a lot more difficult for users to access music, live sporting events and other illegal content because piracy sites are quickly being demoted in the search results. Both Bing and Google have decided to sign a code of ... Read more...
The more relevant and beneficial your website becomes, it may begin to perform worse. This occurs because website administrators are also adding tags to their sites so they can track user response, functionality or optimisation. Thus, pages on the site become cluttered with tags from third parties, ... Read more...
Rising through the ranks of Google SERPs is a dream for most businesses and blogs that wish to attract new attention. As SEO continues to be a primary component of most successful marketing strategies, it's only natural to want to improve your performance in this regard. As Google has expanded over ... Read more...
For the past couple of years, Google has increasingly been altering the rankings of mobile search results to more adequately reflect the needs of mobile users. While rankings were once determined based on quality – regardless of device – the need for more optimized webpages that function well on... Read more...
Since 2012, Google has released a range of different Penguin updates and Penguin 4.0 is the latest update to be added. This is Google’s fourth and final update in this series of search engine algorithm updates. Below are some of the main points you need to know about the Google Penguin 4.0 update.... Read more...
There are thousands of how-to guides out there describing the best strategies and focuses for content creation. Much of this advice applies regardless of niche or interest, but some specific methods of proper content creation also depend on the audience. It should come as no surprise that there is p... Read more...