After running a successful e-commerce business for months or even years, you may think you know everything there is to know about your customers and their habits. Who wouldn't? After all, those who engage in this practice properly know that there is a mountain of metrics and data that can be analyse... Read more...
The cornerstone of a business is its success as an entity with customers, but customer purchases are not the base element of that. Instead, customer loyalty determines how well a business will do – with a finite number of potential customers in the world or in a city, what happens if everyone only... Read more...
The best way to grab a new customer is through targeted and effective marketing. The best way to keep and satisfy a customer, however, revolves around the customer's experience with your brand and the quality of the product or service. In the past, customized experiences for the consumer via the int... Read more...
As the nature of SEO and e-commerce both continue to change, so do the tactics and methods through which webmasters and business owners reach their audiences. In the past, it was pretty easy to throw together a website and include several different languages – usually improperly translated – as ... Read more...
In pursuit of larger markets and more profit, the model of e-commerce has consistently undergone revolutions over the past few years. Some of the driving forces behind these changes include competitors' content marketing efforts pinging to Google and other search engines, a variety of social media p... Read more...
In the world of online marketing, content creation and social media, it can be difficult to reach your target audience when they are being advertised to by a seemingly countless number of other competitors. While there are some tried and true tactics that involve large marketing budgets and hours up... Read more...
In the world of seemingly endless leads and possibilities, many webmasters and marketers focus on what could be rather than what is at the moment. If you are already operating a successful venture online, then you may still be focused on how to attract new clients and customers to your domain – al... Read more...
Those of us who offer a series of products via our personal or business websites may find that not everyone is equally thrilled with the great deals being offered. It is virtually assured that you will receive a comment or email from at least one person who is adamant that the cost of your e-book, w... Read more...