We have talked about the issue of bounce rates many times on this blog – and that is because the concept is just that important. Whether it be search engines penalizing your visibility due to a seemingly uninterested audience or paid marketing campaigns that fall flat due to a lack of context or d... Read more...
Managing a website and all of the side-tasks that come with it can be excruciating. Learning how to manage consistent content publishing schedules, social media maintenance, digital marketing and SEO all present unique challenges – and not everybody is up to the task. However, understanding cor... Read more...
Building a reliable, consistent SEO presence in one or more search niches takes months (or even years) of work. Between optimizing content and pages for indexing and pleasing specific audiences with both style and substance, seizing the top spots in SERPs isn’t an easy task. Even if you do succeed... Read more...
The entire point of creating, designing and maintaining a website is to attract people. Whether it's for a personal blog or an online storefront, no website or blog can exist successfully without traffic. As sites grow and evolve, so does the amount of content flowing to it – but traffic alone isn... Read more...
In order to build the strongest online brand presence possible, you need to attract visitors and satisfy them. All too often, brands use a variety of marketing techniques and tricks that may attract visitors but can nevertheless backfire once those visitors arrive. Likewise, even a perfect brand pre... Read more...
When running a website or blog, there are dozens of potential indicators and metrics you'll want to keep tabs on. From your total amount of traffic each month to the speed at which your pages load, there is ample justification to care about what both visitors and search engines alike think of your b... Read more...
Try as we might, it is impossible to build a website or social media presence that is interesting to all. Not everybody who will stumble across your brand will have interest in what it is offering, but a well-tailored effort involving SEO and various forms of marketing generally ensures that most pe... Read more...