Managing a website and all of the side-tasks that come with it can be excruciating. Learning how to manage consistent content publishing schedules, social media maintenance, digital marketing and SEO all present unique challenges – and not everybody is up to the task. However, understanding cor... Read more...
One of the biggest long-standing issues that even successful online brands can struggle with is related to bounce rates. To put it simply, bounce rate refers to the percentage of people who leave your website after arriving via search results (or other platforms, such as social media) without visiti... Read more...
With dozens of unique metrics to analyze, online brands can easily feel overwhelmed when pouring over the data. An absolute deluge of information is available that can provide some insights into what each metric signifies and whether realistic goals are being met, but different businesses may find d... Read more...
Anybody obsessed with improving search engine optimization strategies for their website has likely heard of the term “bounce rate”. While just one of dozens of different important metrics, bounce rates are both meaningful and indicative of potential problems (or successes). Simply put, your boun... Read more...
Time and time again, businesses and brands reach out to various audiences and markets in an attempt to make an impression, only to fall short in the execution. While nominal traffic may be a good sign that your broader marketing efforts are working, an inability to convert those visitors into someth... Read more...
You work hard to build a website that everybody can enjoy. You carefully curate content that appeals to your audience, find ways to increase traffic and remain dedicated to updating your audience on a regular basis. Yet one day, you discover that a large number of people are leaving your website as ... Read more...
Organic traffic remains perhaps the most valuable component of any search engine optimization strategy. While paid marketing techniques can be effective in driving traffic to your website via search and social media, this is not a long-term nor sustainable solution for most people. Search engines co... Read more...
The primary goals of everything we do with respect to content creation and marketing – the advertising, the SEO, the social media efforts and more – is designed to convince people to engage with your content in more ways than one once they arrive on our websites. This final part can prove to be ... Read more...
According to Google, the average bounce rate for most websites ranges from 40% to 60%. This is the percentage of people who visit your site, check out one page for a short period of time, and then leave. As you can probably imagine, the bounce rate is a very important figure to pay attention to if y... Read more...
There have always been plenty of variables to worry about when fine tuning your site for the major search engines and the release of Google's Penguin has not made things any easier. While juggling backlinks, content quality and balancing the mix of paid and organic exposure, you may have little time... Read more...