The quality of your content is hugely important. With more content than ever before available with just a couple of clicks, your audience isn't going to spend copious amounts of time and energy trying to figure out what you mean. Additionally, if others are supplying a higher quality of content, the... Read more...
It wasn't that long ago that content quality was a mere consideration for brands and businesses that wanted to gain exposure in search and beyond. As search engines' algorithms were not that advanced, it was easy to trick Google, Bing, Yahoo and others into displaying inferior results at the top whe... Read more...
In order to succeed with any social media or blog-based strategy, there must be a rotating wheel of content offerings for your subscribers, readers and visitors. While some brands can survive with just standard blog posts, most brands are finding it more difficult to thrive in a situation where they... Read more...
When many people think of LinkedIn, they think of a social network that is only used to post resumes and potentially find a new job. The reality is that LinkedIn offers so much more to those with professional careers and those in pursuit of them, and can be used in a variety of ways to augment a per... Read more...
In the pursuit of getting our content published as soon as possible, we may fail to properly review the content for a variety of mistakes. From simple grammatical errors to potential snafus when it comes to how we word things, a variety of mistakes and pitfalls potentially can occur. In the age of o... Read more...
In the world of content creation, internet marketing and the broader hemisphere of SEO, you will no doubt run into millions of interpretations and perspectives on every element they entail. Some will say that link building is worth the time, while others will scoff at its benefits. Many may feel lik... Read more...
Sometimes, the signs that our websites' content has become boring may not be immediately discernible. You may have noticed a drop in traffic lately, or a change in the amount of time people are spending on each of your pages. While this can be caused by a number of reasons, many discover that over t... Read more...