The most successful businesses use data as a basis for everything they do, from the decisions they make to the types of marketing campaigns they run. Ecommerce metrics are crucial for all ecommerce businesses as they are the basis on which their owners make decisions. These metrics paint a picture o... Read more...
Data analytics remains a very challenging part of modern marketing efforts. It can be very overwhelming, especially for those who are not experienced enough or do not have the right tools to do it right and benefit from it. Google Data Studio is a business intelligence tool that was created to help ... Read more...
We all know how important content marketing, social media, ad campaigns and a litany of other factors that accommodate SEO efforts can be for brands and businesses. The underlying element that connects all of these components to each other from the manager's end is metrics. Without metrics, it becom... Read more...
Using data to further understand the habits of your readers and customers is vital in making sure your current marketing strategy is having its intended effects. In recent years, it has become possible to analyze virtually every aspect of a visitor's behaviour while on your site – in most cases, t... Read more...
One of the best ways of increasing visitors to your website business is to clearly understand the visitors you currently attract and then use that information to attract more. One great way of gaining that information is by using Google Analytics. This simply means placing a defined sample of code o... Read more...