E-commerce is a rapidly growing segment of consumerism in our society. It comes as no surprise that many industries experience double-digit percentage growth from year to year in their profits derived from e-commerce, as millions upon millions of new people connect to the internet from all over the world. As more people become accustomed to the notion of online shopping, more businesses will attempt to woo these customers. You want to be sure that your efforts are being seen favourably by consumers. We’ll discuss today how you can improve the impressions that customers have about your store with just a few simple alterations and additions.

Provide Good Customer Support

Without excellent customer support, many first-time customers and visitors will quickly develop negative opinions about your brand. Whether you choose to personally handle all customer service inquiries in a timely fashion or outsource the task to a live, 24/7 solution, be sure that the service that is provided is both fast and top-notch in quality. A majority of customers report that loyalty to a brand is influenced by the quality and compassion of a customer service team. Are you making a good impression in this regard?

Simplify Checkout

Pinging URLs left and right at users may seem like a thorough and helpful process, but shoppers do not appreciate such things when they are ready to checkout. Every click or page that is placed in between the customer’s cart and order completion substantially increases the percentage of people who never complete the transaction. With regards to perception, however, customers are not willing to spend several minutes proceeding to checkout in most case. Be sure that you provide a seamless checkout experience that takes multiple forms of payment and a mobile version to better facilitate orders.

Give Them What They Want

Once somebody has been to your site and looked around, you should have the opportunity to provide them with recommendations and personalized experiences. This becomes even truer once they have purchased something or signed up for an account. Using a variety of methods – on-site product recommendations, customized emails, and more – will help further personalize the shopping experience and ensure that each customer and visitor sees more of what they’re interested in seeing. This not only helps with customers having a more favourable opinion of your website, but it will also assist in boosting the amount of sales you generate.

Provide Benefits

Once somebody has signed up, purchased a product or otherwise became a loyal member of the site, you should reward them. Whether it’s pinging URLs to discounts and coupons or providing them with a free e-book or product, you can help generate more interest in your brand – as well as positive feelings – by rewarding those who have given you their business and attention.

There are dozens of ways to increase customer loyalty and improve how people see your online store. From loyalty programs to customization and simplicity of purchase, you can slowly but surely build a solid reputation among your audience. What are some tactics you’ve tried to build a better reputation? Let us know below!