Importance of your position in Search Engines

8 comments, 30/05/2011, by , in SEO

The last article discussed the best ways of driving your website up the search engine rankings and we now want to look at the importance of position in the rankings and what it means in terms of traffic.

There is no doubt that traffic is directly proportional to the position your site holds in the rankings but do you know just how much difference even a couple of places movement actually makes? If you are not on the front page for a given search term then you will find that traffic is generally very low level. If you think about this you should not be too surprised. Think about your own search habits. You type in a given search term and then scan the results for something which relates to what you are actually looking for and which seems to answer your needs. How often do you bother to look at even the second page? We are guessing that you certainly would never bother scrolling down as far as the third page. Sound familiar?

So let’s assume you are on the first page at position number 10. You decide you want to put in some work to drive it up to the top half or top five positions on the page. How much difference will this make to the level of traffic you experience? Would it surprise you to know that a move to position 5 would probably result in a tenfold increase in traffic? As a general rule of thumb, the first position website will get approximately 40% of the available clicks for a given search term while a website at position 10 will get less than 1% of the clicks! See what a difference this makes?

It follows that obtaining a top three position in the search engine rankings is paramount and well worth the effort. Remember that organic traffic emanating from the search engines is free and long lasting, unlike pay per click paid traffic. This is what makes the work to drive your site up the rankings worthwhile and potentially very profitable. Once you have that coveted number 1 position, its normally pretty easy to stay there and this means that you maximise the traffic to your site and with traffic comes the inevitable sales and profit. It’s simply a numbers game and if you learn to pay the game you will make money!


  1. Ashok
    May 31st, 2011 7:04

    Nice information.. today for my site, i am on rank 5th in google & still I am not getting enough traffic for my main keyword and doing analysis.


  2. June 1st, 2011 13:58

    This article is very useful. i do this work and increase ranking of my site


  3. ND
    June 4th, 2011 15:11

    Very informative article. I know I am not doing much to improve my search engine rankings as I don’t have a good idea, how to do it? Hope to learn more from such articles.


  4. June 12th, 2011 6:16

    Love this blog, i’m new to SEO world. Working on my seo myself, trying to get all the infomation i can from everywhere. Thanks a lot mate for such a good blog.

    Regards vinnie


  5. cbar
    June 15th, 2011 6:50

    This is all well and fine as an intellectual exercise, except that getting on the first page, much less one of the first five or so is like winning a lottery, in the big scheme of things. I agree we should all aspire to be there, but for the vast majority, it will never happen, depending on your niche.


  6. June 16th, 2011 14:37

    Nice blog, thanks for all post.


  7. June 19th, 2011 6:05

    Great information. Getting your site to rank higher is a lot of work, but all the hard work does pay off at the end. I strongly believe in hard work. Keep pushing people


  8. April 12th, 2012 5:40

    Your post is up to date. And I see how an ideal blog post should look like. Great Job.


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