Pay per click advertising has changed the way in which we interact with audiences – both in an organic sense and in paid ways. Practically every marketing medium – search, social media and even through email clients such as Gmail – now features some form of pay per click advertising, but many remain sceptical of its benefits. There are many different ways in which to market content these days, but not all produce similar results. What specific benefits can be expected with PPC? We’ll outline just a few of the most important benefits below – which by no means is a comprehensive list – in order to give you an idea of what to expect.

Specific Targets

Many forms of advertising and marketing, whether they be paid or organic, do not provide real precision with respect to the audiences that see the content. With PPC campaigns, however, a number of refinements can be added to any campaign in order to ensure that specific groups of individuals are the only ones who see it. Where some forms of marketing just result in pinging noise at people, PPC campaigns provide more flexibility in who you target.

Assists with SEO

Brands and businesses that already are excelling at various forms of SEO will be pleased to discover that PPC campaigns can accentuate these efforts. In large part, a well-ranked result in SERPs on Google will receive more clicks than one further down the page. When you incorporate a PPC campaign into search, for instance, it provides users with multiple impressions of your brand. This in turn maximizes the chances of earning their attention, business and engagement.

Instant Gratification

With SEO and other forms of organic content marketing, it can take some time (and effort) to inevitably generate results. PPC campaigns trade off the concept of free for the benefit of speed. You will be to instantly deploy any PPC campaign you desire (so long as it meets the standards of the service) and have it seen by as big of an audience as your budget will allow. This is something that cannot be guaranteed via social media posts, SEO or other common forms of content marketing.

On-Demand Stats

While there are some forms of organic content marketing that provide metrics in a variety of areas, few – if any – will break down the data to the same degree that PPC campaigns do. You can quickly assess various metrics through any PPC campaign, whether it be through a search engine or on social media. With common statistics such as age, locality, country, gender and interests all available for inspection, you’ll never be in doubt about what elements of your audience find the content to their liking.

Conclusion

While pinging noise via PPC campaigns can occur, there is a smaller chance that your campaigns will find their way in front of the wrong people when compared to other forms of content marketing. In addition, you can inspect stats on-demand, obtain immediate exposure and bolster existing SEO efforts all at the same time!