There are plenty of different marketing strategies available in the 21^st century to brands and businesses online. Perhaps one of the most universally-used methods is email marketing, which remains popular due to the widespread use of email and the fact that it costs next to nothing to utilize. In a world in which cost-effectiveness is perhaps the most important component in determining marketing efforts, it is no surprise that everybody is using email marketing. If you want to improve your email marketing strategy and rise above the competition, then continue reading to find out about some useful tips.

Remember the Mobile Craze

In 2016, it is practically impossible to succeed in any form of marketing without taking into account the prevalence of mobile. Not only does a majority of traffic for major search engines like Google now come from mobile devices, but overwhelming majorities of email users now check their email through mobile more often than through desktop. If you’re pinging links and content via email to users – but failing to optimize its display and format for mobile – then your email marketing will fall flat. Always be sure to optimize every single email for mobile devices, as they will likely comprise the vast majority of individual devices displaying your content to subscribers and readers.

Personalize It

It can be difficult to cater to various elements of your subscription list, but it is absolutely necessary in order to improve your email marketing strategy. If you truly want to get the most bang for your buck with each email sent, then be sure to first collect as much information as possible from subscribers when they first sign up. This can help you determine what types of emails to send to each person (but be careful about making the subscription form too long or complex). You can also use analytics to further customize the experience; for instance, using personal pleas in the subject line to reach out to those who have not clicked or engaged in a while.

Implement an Automated Strategy

Efficient email marketing requires personal touches and a focus on mobile, but you can also automate select portions of the process in order to further improve campaigns. For instance, sending an automated message whenever somebody makes a purchase, downloads a free file or signs up for an alternative subscription can be a great way to make impressions and to promote other elements of your brand. When combined with information collected from users that help personalize which emails are sent, you can ensure that you are always touching base with subscribers in meaningful ways. This will help promote your brand, increase clicks and conversions, and improve subscribers’ impressions of your offerings.

Email marketing isn’t just about pinging links and text at subscribers in the hopes they’ll bite. It’s a finely-tuned strategy that must be calibrated on a consistent basis in order to generate results. By implementing automated strategies, remembering the need to focus on mobile and personalizing your campaigns, you can be sure to improve your overall marketing strategy in meaningful ways.