Are you worried about the infamous duplicate content penalty or do you think it’s just another scare tactic created by the search engines? Duplicate content is one of the most discussed online marketing topics and because of this, many myths have emerged that confuse the situation even more. What... Read more...
Content creation and marketing seemingly go hand-in-hand these days. Without a steady stream of content, most brands are relegated to a status bordering on invisible. Unfortunately, such a high demand for content has created a reinforcing mechanism where people believe that marketing is solely relia... Read more...
Even though it has been known for years that search engines penalize websites that buy links, many brands continue to engage in the behaviour. Some genuinely do not know that this behaviour is considered a form of black-hat SEO by Google and others. Other people are fully aware, but think that they ... Read more...
As the nature of SEO continues to become more complex and competitive, brands and businesses are seeking new ways in which to make names for themselves. Unfortunately for many, competition in generic search engine results pages – even in niche ones – can often be difficult territory to break int... Read more...
There are few things that can strike fear into the hearts of webmasters more than the phrases “manual penalty” and “algorithmic penalty”. Google in particular has become the life-blood of many websites and brands, and to fall on its bad side is to lose the vital traffic and attention that is... Read more...
Without recognition from search engines, getting your brand into a sustainable position can be difficult. Sure, you can throw money at PPC campaigns across email, social media and search, but who has the money to continuously be doing that? Ultimately, organic traffic is essential and search engines... Read more...