As search engine optimization has continued to evolved, so have the strategies people use to target search results. It wasn't that long ago that one could target a two-word phrase in search results and rank quite prominently for it in relatively little time. Those days, by and large, are gone foreve... Read more...

For many years, content creators and brands have relied on keywords as one of the many ways to target audiences and inform search engines of their website's intent. The term “keyword” seems simple enough: something that provides contextual value to those who happen to discover it. Yet keyword... Read more...